Attribution

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work?

In good times and not-so-good times, it's efficient businesses that hold themselves high above the surging waters

Chatbots that don’t use an intent architecture tend to generate vague or irrelevant results, and can ignore the thematic expression of the problem

According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase.