Attribution

Competitive intelligence (CI) is the process of gathering and analysing information about your competitors, industry, and market. It allows companies to identify opportunities, threats, and risks; and make informed decisions to stay ahead of the competition.

Brands Use Cues, Triggers and Rewards to Find Relevance in a Customer’s Routine Space.

More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness?

What’s standing between you and your brand promise of serving an audience of one? We spoke to Sarah Cascone, VP of Marketing at Bluecore, about tackling some common challenges marketers face when executing their personalisation strategy

Customers are loyal based on pleasant feelings, encouraging reinforcement, and satisfying experiences. This justifies looking into the resources that will enable brands to gauge customer sentiment.

The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age.

TLDR: The Recurring Revenue model is about a brand offering consumers products or services on a regular or cyclical basis in exchange for a recurring fee charged at regular intervals, as opposed to a one-time purchase.

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work?

In good times and not-so-good times, it's efficient businesses that hold themselves high above the surging waters

Chatbots that don’t use an intent architecture tend to generate vague or irrelevant results, and can ignore the thematic expression of the problem