user experience

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy.

GWC announced the launch of its revamped website that offers a more simplified and user-friendly experience with numerous features, a smarter and more intuitive user experience, richer content, and an easier navigation experience. The website, which was revamped in-house, also offers options for clients to track their shipments in real-time using satellite data, along with […]

Calendly, a scheduling platform provider, released an extension for LinkedIn. The Calendly for Chrome and Calendly for Firefox browser extensions let users schedule meetings seamlessly through LinkedIn messaging. Calendly users can click the LinkedIn message compose toolbar within LinkedIn Messaging, Sales Navigator, and LinkedIn Recruiter to schedule one-off meetings, access previously created meeting event types […]

What did your 2021 sound like? While artists and users alike are delighted to share their Wrapped playlists, marketers can take notes. Spotify launched its 2021 Wrapped campaign and it’s an excellent example of a brand delivering a personalised user experience. For individuals, this means giving users a snapshot into their listening habits. As part […]

Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]

Most of the time Google’s updates do not attract much attention and end-users keep using their products. Google’s algorithm tweaks affect SEO professionals who try to keep themselves abreast of all the factors that will help their websites remain on ‘page one of Google’s Search.  Google’s updates for 2021 are slightly different from the company’s […]

At the end of the workday, you jump in your car and get hit with a notification from Apple Maps: “15 minutes to Home. Traffic is normal right now.” This is personalisation in a nutshell. Your phone knows your daily routine and gives you a heads up before you even have a chance to buckle […]