Memorable experience is the part of the product that survives commoditisation, and it is what gives the customer a reason to advocate, says Darius LaBelle, Managing Director, Middle East at November Five.
Pablo Cantu shares how app businesses can maximise revenue by balancing subscriptions, ad monetisation, user experience, and experimentation-driven optimisation.
Thiago Hapner talks about blending data with creativity, building products through continuous experimentation, and shifting from conversion-driven design to emotionally engaging user experiences.
As communication tools race to add AI features, Intermedia’s Irina Shamkova argues that simplicity, trust, and empathy will define the next era of workplace tech.
Sanjay Raturi, Sales Lead for EMEA at AppsFlyer, shares why brands must shift their focus from user acquisition to meaningful retention, and how to use measurement, segmentation, and AI to drive long-term app engagement.
AI-powered search tools like ChatGPT are disrupting the search landscape, with 83% of users now preferring AI search over traditional search engines for faster, more relevant answers.
The new functionality updates are to improve user experience and help protect consumers from misinformation.
The website seamlessly blends beauty and functionality for a sharpened user experience. Spectra Logic, a data management and data storage solutions provider, announced the launch of an optimised website that offers enhanced navigation, more pertinent content and faster worldwide load speeds. The website seamlessly blends beauty and functionality for a sharpened user experience, including a […]
TECNO, an innovative technology brand with operations in over 70 markets globally, has inked a strategic 3-year partnership with Google on software that will further enhance the user experience and bring new dynamics to the smartphone market. The partnership will bring an optimised user experience for TECNO smartphones, where TECNO mobile devices will be at […]
TLDR: Headless CMS allows content developers/curators to manage digital content without coding or developing pages. It is interesting to know why they are becoming popular among content curators, marketing, and sales teams across the globe. Do content marketers need to be technologists? Perhaps not. But that doesn’t stop them from using cutting-edge AR apps to […]
