Most organisations begin with reputational and regulatory concerns, because those risks are easier to quantify. However, mature organisations eventually understand that ethical AI starts with protecting people, says Alexander Merkushev, Head of AI Projects at Yango Tech.
New data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content
It will help CleverTap’s customers in the UAE strengthen compliance in accordance with amendments to the DIFC.
Vibe Martech Fest – the Middle East’s largest marketing technology summit, will take place on September 12 – 14, 2023, in Dubai, UAE. The fifth edition promises to pack in 400 attendees, two stages, workshops and a speaker line-up of global leaders.
72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.
Lead up to White/Yellow Friday, taking place in the last week of November, marks the most crucial time of the year for eCommerce mobile marketers in the country With ecommerce in the UAE forecast to generate $8 billion in sales by 2025 and UAE consumers shopping more via mobile apps, retailers are justifiably doubling down […]
A Cloud Solutions Company and a Leading Salesforce Partner in MENA come together. Publicis Sapient, a digital business transformation company, announced the acquisition of Changi Consulting, a cloud solutions company. Based in Dubai, UAE, Changi was founded in 2010. As Salesforce’s longest-running partner in the UAE, Changi has represented Salesforce in the UAE over the […]
Saudi Arabia, Egypt, and UAE are the leading ecommerce markets in the region and thus, offer lucrative opportunities for the online payment gateway providers. According to RationalStat’s analysis, in the Middle East & Africa, online payment gateway is expected to reach $ 21 billion by 2028 from $ 3 billion in 2020, growing at a […]
Dubai joins the ranks of Singapore, the United States, the United Kingdom, and El Salvador as it sets up regulations for virtual or crypto assets Governments across the countries have realised that virtual assets like crypto can not be ignored. Dubai has introduced crypto asset regulation, joining the ranks of Singapore, the United States, the […]
Customers are navigating a rapidly changing world, and questions of trust, values, and integrity increasingly impact their relationships with companies. Customer experience is now decidedly digital-first. No matter which channel and format that they choose to engage in, customers expect flexibility and a thoughtful, personal touch. Trust is their beacon, empowered by choice and […]
