Publicis Sapient Acquires Changi Consulting
A Cloud Solutions Company and a Leading Salesforce Partner in MENA come together. Publicis Sapient, a digital business transformation company, announced the acquisition of Changi Consulting, a cloud solutions company. Based in Dubai, UAE, Changi was founded in 2010. As Salesforce’s longest-running partner in the UAE, Changi has represented Salesforce in the UAE over the […]
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A Cloud Solutions Company and a Leading Salesforce Partner in MENA come together.
Publicis Sapient, a digital business transformation company, announced the acquisition of Changi Consulting, a cloud solutions company.
Based in Dubai, UAE, Changi was founded in 2010. As Salesforce’s longest-running partner in the UAE, Changi has represented Salesforce in the UAE over the last twelve years. It’s 100 per cent of Salesforce-certified experts from twelve countries and speaks eighteen languages.
Leveraging its expertise across all leading industries and business functions, Changi builds and delivers cloud-based solutions focused on helping businesses accelerate, automate and optimise their operations. Over 120 clients across retail, consumer goods, automotive, health, telecommunications, and financial services, including STC Bahrain and Alyasra Foods in Kuwait, use Changi’s services. Changi has delivered more than 400 projects across the GCC and broader MENA region and maintained a 5-star customer rating and 9.89 customer satisfaction score on AppExchange.
“We’re impressed with Changi’s leadership team, broad depth of cloud expertise and capabilities, and long history with Salesforce,” said Publicis Sapient CEO Nigel Vaz. “Changi is a strategic acquisition for Publicis Sapient. It is a foundation for our strong growth in the MENA region and further expansion of our Salesforce partnership globally. Not only does Changi have a stellar reputation within the Salesforce ecosystem, but it is also recognised for its ability to take on complex international projects, which adds continued strength to our global distributed delivery model.”
“At Changi, trust, passion, innovation, and a relentless focus on customers power our ability to offer cloud-based solutions that help streamline our clients’ growth and deliver the best customer experiences,” said Ghassan Chkaiban, Changi Consulting’s Founder and Managing Director.
“Changi and Publicis Sapient each have more than a decade of partnership with Salesforce, well-aligned expertise across diverse industries, and a shared commitment to serving as the digital business transformation partner of choice for some of the world’s top brands. The strategic alignment of both teams adds exponential value to our customers. We’re excited to drive even more customer impact together.”
The cloud applications market size in the Middle East is likely to grow to $4.5 billion by 2024 from $2 billion in 2019, at a CAGR of 17.5 per cent.
The ecommerce space in the Middle East is set to increase from $8.3 billion in 2017 to $28.5 billion in 2022 at a CAGR of 28 per cent. Annual spending on digital transformation across the Middle East, Turkey, and Africa is set to top $58 billion by 2025.
