TikTok has overtaken Facebook (FB) as the most downloaded social media app in the world. According to Nikkei Asia, a global survey of downloads in 2020 showed TikTok on top of the list of social media providers for the first time since the study was first conducted in 2018. The report said that TikTok’s parent […]
TikTok has announced a host of new features to support the LIVE format and help users enjoy live content on the platform. The new tools include LIVE events, currently being piloted in the UK, which lets creators schedule, manage, and promote LIVE videos. LIVE Events also allows for creators and fans to easily connect ahead of […]
TikTok has launched Spark Ads, a new format that enables brands to grow by elevating and sharing relevant, native content from the TikTok community. The aim of the product is to start conversations and ignite interactions between brands, creators, and the community. Spark Ads enables brands to amplify existing organic videos that fit their campaign […]
Vimeo and TikTok, a leading destination for short-form mobile video, announced a new partnership that integrates Vimeo’s powerful video tools with the TikTok platform. The partnership gives small and medium businesses (SMBs) everything they need to make effective video ads to engage customers while enabling them to take full advantage of Vimeo’s suite of video […]
Earlier this year, YouTube launched Shorts, the platform’s attempt to take on TikTok, the popular short-form video app. The beta roll-out took place in India and parts of the US. Unlike TikTok, YouTube Shorts is not a standalone service. You won’t find a YouTube Shorts app in the App Store or on Google Play. YouTube […]
ByteDance, the parent-company of short-form video app TikTok, have reportedly begun selling the AI behind the prodigious platform’s recommendation algorithm. The Beijing-based firm has launched a new division, BytePlus, through which they can supply TikTok’s technology to other companies. Companies who have already bought the algorithm behind the social media sensation include Indonesian shopping app […]
Short-video sharing app TikTok launched a pilot program that lets users upload video resumes for US-based jobs ranging from a WWE Superstar to a senior data engineer at Shopify or a creative producer at TikTok itself. Under the “TikTok Resumes” program, companies including Chipotle Mexican Grill and Target Corp will accept video resumes for openings […]
YouTube and Instagram rank the highest when Gen Zers are asked what social media platforms they are currently using, followed by Snapchat and then TikTok, according to research undertaken by Joy Ventures and getWizer to track Gen Z’s social media habits. The research was conducted in the US during March 2021, among a representative sample […]
Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]
TikTok is looking to help brands glean more insight into the performance of their brand and marketing efforts by adding a new Brand Lift Study option, which will enable businesses to poll the TikTok audience through promoted campaigns. TikTok Brand Lift Study (BLS) is a first-party measurement solution for advertisers. BLS helps to empower advertisers […]
