TikTok

ByteDance, the parent-company of short-form video app TikTok, have reportedly begun selling the AI behind the prodigious platform’s recommendation algorithm. The Beijing-based firm has launched a new division, BytePlus, through which they can supply TikTok’s technology to other companies. Companies who have already bought the algorithm behind the social media sensation include Indonesian shopping app […]

Short-video sharing app TikTok launched a pilot program that lets users upload video resumes for US-based jobs ranging from a WWE Superstar to a senior data engineer at Shopify or a creative producer at TikTok itself. Under the “TikTok Resumes” program, companies including Chipotle Mexican Grill and Target Corp will accept video resumes for openings […]

YouTube and Instagram rank the highest when Gen Zers are asked what social media platforms they are currently using, followed by Snapchat and then TikTok, according to research undertaken by Joy Ventures and getWizer to track Gen Z’s social media habits. The research was conducted in the US during March 2021, among a representative sample […]

Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]

TikTok is looking to help brands glean more insight into the performance of their brand and marketing efforts by adding a new Brand Lift Study option, which will enable businesses to poll the TikTok audience through promoted campaigns. TikTok Brand Lift Study (BLS) is a first-party measurement solution for advertisers. BLS helps to empower advertisers […]

Influencer marketing platform studies online attitudes and buying habits between male and female groups to find men are more likely to spend higher amounts if an influencer recommends it.  GRIN released the results of its survey revealing a divergence in attitudes and habits on social media for male and female consumers. The data details specific […]

Scale Underwriting, a Founder Shield company that provides tailored insurance products for high-growth companies, announced the launch of Scale Social with the aim of providing social media influencers and their agencies with media liability insurance. Scale Social provides US-based influencers and agencies, particularly those with paid brand partnerships, an insurance policy designed to protect them […]

Snapchat at Snap Partner Summit 2021 announced a slew of updates that are aiming to grow its presence among creators, businesses, and developers. Real-time wrist tracking Snap, the parent company behind Snapchat and chief rival of Facebook-owned Instagram, introduced features called Creator Marketplace and Gifting to help creators attract monetisation. The company has also brought […]

TikTok is about to reach a pivotal milestone. By the end of 2021, the video app will have more Gen Z users in the US than Instagram, according to an eMarketer forecast, and it’ll surpass Snapchat in total users by 2023.  This year, TikTok will attract 37.3 million Gen Z users, (people born between 1997 […]

TikTok has announced a range of new promotions, ad tools and education sessions to mark National Small Business Week – or National Small Business Month, as TikTok is calling it – which will help SMBs make better use of the platform, and provide more opportunities for promotion via short video clips. The main, over-arching element […]