Mobmio to Update App Platform in MENA
Mobmio's updated platform will rely on raw data, automation and access to data through a "single window".
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Mobile app growth platform Mobmio is preparing to launch a new version of its platform.
Aleksandr Kryvosheiev, CEO of Mobmio, said, “With this strategic investment, we are not only enhancing our platform’s capabilities but also solidifying our commitment to revolutionising mobile app growth. Our aim is to simplify the complex data landscape and provide actionable insights that drive real value for our clients.”
The new platform will automatically collect raw data from the most efficient trackers, which will eliminate any inaccuracies in processing and will double the efficiency of the network team. The first wave will integrate the largest mobile trackers – Adjust and Appsflyer. The second wave will include the rest of the industry leaders – Mytracker, Impact, Branch and Custom. The new platform is scheduled to launch in the third quarter of 2024.
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The company has already invested $500,000 in these innovations in the first quarter of 2024 and plans to increase the number of clients and partners in MENA by 2.5 times in a year.
The key changes will be in the area of tracking and displaying its results. The new platform will rely on raw data, automation and access to data through a “single window”.
