TikTok has added a new ‘LIVE intro’ option which enables users to add a short text description to welcome new viewers as they come across a broadcast. The new LIVE Intro option, when switched on, will display a short explainer to viewers when they come into the stream. That could be a simple way to […]
Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]
From the hashtag #TikTokMadeMeBuyIt to new in-app shopping functionality, TikTok is pushing hard into eCommerce. This focus on eCommerce isn’t surprising as the social platform experienced a 553 per cent increase in shopping in 2020, according to data compiled by Bazaarvoice. But despite the tremendous growth, there are still a lot of untapped eCommerce opportunities […]
TikTok has announced a new business registration option that will enable brands to list their business category on their profile, while also giving them early access to new business features. Some TikTok business profile managers are now able to access the new business registration option in their Business Suite settings. Also Read: Customer Profiles That […]
Diesel Labs, the predictive media analytics company producing comprehensive audience insights for the entertainment industry, recently announced that TikTok data will now be integrated into its analytics engine. It will unlock a new layer of intelligence about the films, TV shows, and more content categories with which audiences are engaging. Diesel is also formally launching […]
Twitter launches an online shopping initiative that includes livestreams, and Walmart is already on board as the first retailer to try out the platform. Walmart and Twitter will co-host Cyber Deals Sunday stream event on Twitter, during which viewers can follow along with a live broadcast, shop featured products through Twitter’s Shop Tab and post […]
TikTok is adding another option to facilitate more brand/creator partnerships with the launch of a new Creative Exchange platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals. The Brand authorities say, “TikTok Creative Exchange platform gives marketers instant access to a selection of […]
Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform that gives creators the power to launch their own storefront in such a way that their content from TikTok, Instagram and YouTube can be made shoppable in one place. It […]
With Omnipod you don’t need to think of yourself as a podcaster, you just need to record a few minutes and hit publish. Just like with blogs, most people find it too complex and time-consuming to get in the game of podcasting. It requires equipment, dedication and a huge time commitment to call yourself a […]
With a wide assortment of NFTs gradually infiltrating all social media apps, several platforms are now looking to lean into the trend, either by facilitating NFT display, or by creating their own digital artworks for sharing within their communities. And now, TikTok is taking another approach to the digital art trend, with the launch of […]
