TikTok Adds Live Intro Option For Better Live Stream Engagement
TikTok has added a new ‘LIVE intro’ option which enables users to add a short text description to welcome new viewers as they come across a broadcast. The new LIVE Intro option, when switched on, will display a short explainer to viewers when they come into the stream. That could be a simple way to […]
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TikTok has added a new ‘LIVE intro’ option which enables users to add a short text description to welcome new viewers as they come across a broadcast.
The new LIVE Intro option, when switched on, will display a short explainer to viewers when they come into the stream. That could be a simple way to welcome viewers, and explain what the broadcast is all about, and what you would like them to do, as participants in the stream.
Also Read: Has Live Streaming Become A Critical Marketing Strategy?
Live-streaming is gradually become a bigger element of TikTok as it looks to broaden its horizons beyond short video clips.
A key challenge with short clips is that they’re more difficult to monetise, because one can’t add mid or pre-roll ads into each specific upload, making direct monetisation a challenge.
Live-streaming enables more capacity on this front, while TikTok is also exploring longer videos, on-profile shops, promo tiles, product showcase options and more.
It’s a smaller element within that overarching push, but live-stream intros are another tool to help maximise opportunities, and get more creators spending more time, and making more money, in the app.
