TikTok

Machine learning algorithms form the backbone of social media platforms. Keeping users hooked and presenting a curated slice for brands to leverage effectively. But how do they work?

With this new feature, users will receive a daily prompt to capture a 10-second video or a static photo to share what they are up to. The short-form video hosting app launched a new TikTok Now feature, prompting its creators to share 10-second videos or static photos of their daily activities. Chinese Technology company Byte […]

TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions. It provides new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilises machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]

TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximise their success on the platform. Called ‘Follow Me’, the new and free education program will include a range of expert tips and insights to help refine and improve your TikTok marketing approach. The six-week, email-based series will […]

Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]

FanIQ, the direct-to-consumer ticket selling platform for teams, venues, and festivals, has announced the launch of FanIQ LP, a landing page creation and optimisation tool. Built specifically for mobile-first advertising, FanIQ LP tracks campaign performance on Snap, TikTok, Facebook, Instagram, YouTube, Google Display Network, and Twitter. FanIQ sells through all major primary ticketing platforms including […]

Open Influence, a creator marketing company, has been named a TikTok Marketing Partner. With the TikTok Creator Marketplace API integrated into Open Influence’s workflow platform, the company can shape data-backed frameworks to help advertisers make informed decisions about their marketing dollars while discovering the most influential TikTok creators. In addition, Open Influence clients now gain […]

Twitter is talking about Super Followers, and TikTok is offering subscriptions for live streams. How does the members-only element affect marketers? Twitter has always been proud of the sub-cultures it manages to connect. The brand is now rolling out a new subscriber-only element for creators to offer more to their Super Followers by adding a […]

TikTok expanded its Marketing Partners Program, introducing its inaugural group of Content Marketing Partners. Among these founding members is Brandwatch, and its social suite of the future, which will allow its customers to scale, manage, execute, and optimise content on TikTok all while staying within the Brandwatch platform. This officially badged partnership between Brandwatch and […]

Dash Hudson announced that TikTok has named it a founding partner of its Content Marketing speciality. It enables the development of three proprietary tools that are vital for brands to master their TikTok strategy and win on the platform. “At TikTok, we are always looking for ways to make it easier for brands to develop […]