TikTok Launches MENA Creator Hub
Introduces promising opportunities for creative content creators to highlight their talents and capabilities. TikTok MENA announced the launch of the Creator Hub program in the UAE, unlocking opportunities for new talents to add their voice to the region’s burgeoning creative economy and contribute to a global cause. The new TikTok initiative aims to identify talents […]
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Introduces promising opportunities for creative content creators to highlight their talents and capabilities.
TikTok MENA announced the launch of the Creator Hub program in the UAE, unlocking opportunities for new talents to add their voice to the region’s burgeoning creative economy and contribute to a global cause.
The new TikTok initiative aims to identify talents and connect them with the right mentors and skill-building experts to support and nurture the next generation of creators. A group of judges, including top TikTok content creators from across the MENA region, will assess the talents’ skills, provide them with the required learnings to elevate their content and provide advice for their career path as creators.
Every year, the program will draw up a chosen theme for registered creators to produce a creative content idea around the specific topic. With the conversation around energy transition accelerating and the 2022 United Nations Climate Change Conference of Parties (COP27) just around the corner in Egypt, this year’s theme for the TikTok Creator Hub will be Climate Change.
Tarek Abdalla, Regional General Manager at TikTok Middle East, Africa, Turkiye, Pakistan & South Asia, said, “We aim to generate awareness and advocacy around causes and pressing issues.” TikTok intends to secure a destination for content creation and to have conversations on important societal issues like climate change.
Divided into three main phases, the TikTok Creator Hub will include online learning modules, a live training session and the judging process to name the competition’s winner.
Once the talents are shortlisted, they will get an opportunity to attend a welcome workshop with celebrity creators to introduce them to the TikTok Creator Hub concept. It will help them familiarise themselves with the mechanics of the competition mentioned in the release.
TikTok will also offer the selected talents a live training day, a chance to spend one live session with a creator mentor ahead of their creation focused on Climate Change. Competitors will then submit their creations for the judging process.
Finally, the judges will choose the winning talents. TikTok will announce the winners in November 2022.
This year’s theme also aligns with TikTok’s launch of the #ClimateAction program in support of COP27 in the MENA region.
Talents residing in the United Arab Emirates and Egypt who would like to participate can visit the TikTok MENA Creator Hub website MENATikTokCreatorHub.com to register and share a 30-60 seconds video as to why they want to be part of the program for a chance to be selected. Registration will be open till Monday, 10 October 2022.
