As industry standards like the IAB Tech Lab's Agentic Advertising Initiative and AdCP establish common systems, DS 1 will unlock new integrations and capabilities for clients - at no additional cost or effort.
The Ventura Ecosystem aims to unite global TV operating systems and industry partners to create a more transparent, collaborative, and revenue-optimised marketplace for CTV advertising.
Leaders from GroupM Nexus, Huawei Consumer Business Group, and The Trade Desk shared how brands can unify touchpoints, use data to drive smarter engagement, and build customer-first strategies across channels.
Kokai's AI serves as a co-pilot to help advertisers buy the right ad impressions, at the right price, to reach the target audience at the best time.
Advertising technology provider The Trade Desk has introduced Galileo for advertiser first-party customer data activation to optimise media buys across all digital media while measuring results and business outcomes. Galileo works with new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced. “We […]
Consumers have grown increasingly uncomfortable with Big Tech’s data collection tactics, putting the publishers who rely on Google in a difficult spot. The Trade Desk’s OpenPath advertising network gives advertisers direct access to premium digital advertising industry, and industry pundits have been beaming about the head-to-head competition with Google’s advertising empire. It was exactly the […]
Unified ID 2.0 (UID2) is a new industry solution designed to address this opportunity. Developed by The Trade Desk, UID2 is a non-proprietary, open standard accessible to constituents across the advertising ecosystem. The new solution enables advertising industry customers to easily deploy UID2 operator services with improved data security and transparency in their advertising workflows […]
InfoSum, a data collaboration platform provider, has integrated with The Trade Desk to help advertisers activate first-party data with identifiers, including Unified ID 2.0. The combination will provide more targeted and durable audiences on the open internet via programmatic exchange. Joint customers will be able to use InfoSum’s data clean rooms and bunkers to activate […]
Advertising technology provider The Trade Desk launched a certified service partner program for small and medium-sized businesses (SMBs), expanding self-service access to The Trade Desk’s demand-side platform. Goodway Group became The Trade Desk’s first certified service partner. “We’ve seen tremendous growth in demand from small and medium-sized businesses as they look to make the most […]
Brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations. Every brand is now a data company, would you agree? With the increasing technological and data-driven growth, privacy is becoming a top priority demand by customers. According to Forrester, over 77 per cent of adults use at least one […]
