Martechvibe looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology The buzz created around podcast charts is no less than those around music charts. There are more than 48 million episodes in over 100 languages on the cloud today, making blogs look old school. The business […]
Bold Metrics, an AI-powered size recommendation technology, has revealed the next generation of their Smart Size Chart. Building on its popular virtual try-on experience, the updated Smart Size Chart now includes inventory data to show online shoppers which sizes are out-of-stock while simultaneously giving size options based on real-time stock availability. The new Smart Size […]
Snap Inc said it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularise the use of technology that can overlay computer-generated images onto a person’s view of the real world. The owner of photo messaging app Snapchat first became popular with young users for its […]
Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform that gives creators the power to launch their own storefront in such a way that their content from TikTok, Instagram and YouTube can be made shoppable in one place. It […]
Zendesk recently announced that it has acquired Cleverly.ai, a Lisbon, Portugal-based platform that finds answers to customer’s questions by creating a knowledge layer on top of apps. Zendesk says it will integrate Cleverly’s technology across its existing products, enabling teams to automate more processes while keeping up with customer demand. With conversation volume increasing by more than 20 per […]
Embracing technology and data, marketers are blazing new trails of digital transformation and innovation. Showing that 81 per cent of UAE-based marketers say they have changed or reprioritised metrics due to the pandemic, higher than the global average of 76 per cent, was Salesforce in its seventh edition of the State of Marketing report. The […]
Startups are not only key drivers of economic growth and job creation but are often a catalyst for innovation. In the MENA region, innovation by young firms contributes significantly to aggregate productivity growth. When it comes to startup success stories in the region, ride-hailing service Careem, which was acquired by the US-based Uber in 2019, […]
Audience insights platform DISQO announced that it has acquired cross-device measurement company Verto Analytics (Verto). As part of the transaction, DISQO acquired Verto’s technology, intellectual property and measurement capabilities. DISQO is an audience insights platform that powers brand decisions. The DISQO platform is built on connected permission-based data, shared directly by consumers. Armen Adjemian, DISQO’s […]
Machine Learning can now be the key element in a Customer Relationship Management (CRM) tool to boost customer acquisition. American Express, a company that once received leads only via email campaigns, is now witnessing a 40 per cent increase through machine learning (ML)-driven online engagement. According to a Forrester report, ML technologies are expected to hit […]
Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced a special virtual edition for South Africa on the 3rd and 4th August, 2021. Vibe Martech Fest has been the flag-bearer of the evolution of marketing in the Middle East driven by technology. Bringing the successful franchise to South Africa […]
