technology

The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business bottom lines.

Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]

Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]

Dynata, providers of a first-party data platform for insights, activation, and measurement, has acquired Optimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company. Financial terms of the deal were not disclosed. The acquisition of Optimus makes Dynata’s first-party data immediately more actionable, connecting it with trusted second- and third-party […]

The Customer Experience Summit tracks evolving technology, strategy and culture trends so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day physical event in November, 2022. Over 200 CX leaders and practitioners are scheduled […]

Martechvibe looks at some martech podcasts that have been helping marketers keep up with the latest trends and technology The buzz created around podcast charts is no less than those around music charts. There are more than 48 million episodes in over 100 languages on the cloud today, making blogs look old school. The business […]

Bold Metrics, an AI-powered size recommendation technology, has revealed the next generation of their Smart Size Chart. Building on its popular virtual try-on experience, the updated Smart Size Chart now includes inventory data to show online shoppers which sizes are out-of-stock while simultaneously giving size options based on real-time stock availability. The new Smart Size […]

Snap Inc said it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularise the use of technology that can overlay computer-generated images onto a person’s view of the real world. The owner of photo messaging app Snapchat first became popular with young users for its […]

Motom, currently mobile web beta, was launched in April 2021 with strong early adoption among creators and their audiences. Motom is a social shopping platform that gives creators the power to launch their own storefront in such a way that their content from TikTok, Instagram and YouTube can be made shoppable in one place. It […]

Zendesk recently announced that it has acquired Cleverly.ai, a Lisbon, Portugal-based platform that finds answers to customer’s questions by creating a knowledge layer on top of apps. Zendesk says it will integrate Cleverly’s technology across its existing products, enabling teams to automate more processes while keeping up with customer demand. With conversation volume increasing by more than 20 per […]