Growth Marketer Nicholas Scalice discusses tools and strategies to help marketers increase customer retention rate, provide personalisation and more “Get on TikTok if you can. I know it’s not available in all countries, but if you have it, this is where all of the engagement seems to be headed. Look for trends, post content, follow […]
Men might dominate technology, but the women successfully breaking into the industry and trailing a blaze report good things If you think women haven’t really caught up to men in the field of technology, you might be right. Barriers to entry for women in tech are numerous, and the number of women working in the […]
The country has launched investments worth billions of dollars in future technologies as it races to diversify its economy Saudi Arabia is racing towards digital transformation, supporting tech innovation and entrepreneurship. The Kingdom, which is pouring hundreds of billions of dollars into an economic transformation, known as Vision 2030, led by ruler Crown Prince Mohammed […]
Fjord Trends 2022 dives into five human behaviours and trends bound to affect society, culture and business: Nearly two years of disruption to the fabric of society has resulted in a collective shift in people’s relationships with work, consumerism, technology and the planet, pushing companies to design new ways of doing business, according to the […]
The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business bottom lines. However, leading brands distinguish themselves by seeing the opportunity to fortify customer relationships and enhance their companies’ resiliency. Those that take bold and quick steps to change will reap […]
Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]
Coming out of one of the most challenging years, marketers in 2021 picked up where the last one left off, armed with the right technology and insights. The 2021 State of Martech survey conducted amongst the most influential and powerful CMOs of the region, found MarTech investments remain relatively strong, while acquiring new customers is […]
Martechvibe shares ten marketing campaigns from the last year that hit the ball out of the park with their innovative use of creativity, context and technology. TikTok for Business One of the most popular hashtags of the year 2021 was #tiktokmademebuyit, with over three billion views. TikTok transformed an array of brands with the help […]
Dynata, providers of a first-party data platform for insights, activation, and measurement, has acquired Optimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company. Financial terms of the deal were not disclosed. The acquisition of Optimus makes Dynata’s first-party data immediately more actionable, connecting it with trusted second- and third-party […]
The Customer Experience Summit tracks evolving technology, strategy and culture trends so marketers can deliver engaging experiences to meet new-age customer expectations. Following the successful virtual edition in November 2021, CX NXT 2022 is set to take the form of a two-day physical event in November, 2022. Over 200 CX leaders and practitioners are scheduled […]
