target audience

The coronavirus pandemic shifted the playing field tremendously, putting the spotlight on digital marketing, making it a crucial strategy for businesses in 2021 and beyond As the Covid-19 took its toll globally in March, unexpectedly digital marketing became one of the most significant ways to do business. All of a sudden digital presence gained more […]

Businesses should start rolling out page designs and using multivariate testing to find which experience gives the company the best conversion rate, so by the time Google update is live; brands will be ready to not only bring in better ROI but also rank higher Google’s page experience update is likely to debut sometime in […]

With huge competition in the market, investing on digital marketing without an adequate ROI may cost dearly. Every business is trying to inculcate new digital marketing strategies to get more consumers and better ROI. Since digital strategy is imperative for any organisation today, enterprises do not have any choice except moving ahead with relevant and […]

Brands are considering investing in digital voice technology for long-term business success. Given the current market scenario, voice technology is gaining acceptance in the Middle East, as more consumers look for contact less ways to connect with brands. To stand out, businesses are increasingly deploying custom digital voices and advanced technology. To help them create […]

Being quick, nimble and responsive to change are the key features of Agile marketing, which is crucial in the present situation  Agile marketing is taking centerstage as more and more businesses are opting for it, due to the unexpected pandemic. It’s also in trend because of the major shift to digital channels. Covid-19 has prompted […]

Marketers need to focus on their SEO performance gap to raise the strategic importance of search. SEO and Martech go together; however, marketing technology expectations are radically changing. The changing role of the CMO, paired with the increasing need for serious investment in SEO and higher effectiveness, indicates that 2021 will see a significant interruption, even if […]

Emphasising the business shift to green and sustainable practices can improve the company’s reputation. Brands these days are more conscious about their consumers’ awareness of the environment than ever before. They are adopting all feasible and environment-friendly marketing practices to influence their customers. For the best kind of branding strategies, the natural tendency is to […]

Knowing how to run a robust and agile marketing campaign is critical for any B2B SaaS company. Under the current business environment, the SaaS business model is preferred for most B2B businesses. Using a SaaS model for marketing tools needs some specific attributes. According to Gartner, SaaS vendors should be more specific and opt for the best […]

For comprehensive customer experience management, the objective is a parallel adjustment to delivering voluntary customer experiences. The recent pandemic has sped up the new digital customer behaviours across the world. The growing shift towards digitisation has required big and small businesses to modify their strategies, meet unique client requirements and priorities, and know-how to engage a digitally […]

To remain competitive in 2021 and the future, it’s time to look at the right directions of the B2B e-commerce business 2020 has radically changed the way buyers and sellers deal and hugely impacted the preferences of B2B consumers. Digital channels were already rapidly being preferred by buyers, but the lockdown has increased this trend. […]