Providing self-service to customers empowers them to resolve problems for themselves. Customers don’t always want to get in touch with support. Many prefer to find the answer on their own and move on. To provide excellent customer service, self-service is an important component of your support as long as you back it up with human […]
MarTech Radar tracks the active solution providers and their approach to solving business challenges Data went from scarce, expensive, and difficult to find and collect to abundant, difficult to process, and understand in the digitalization era. An incredible amount of information is generated so fast that it’s challenging to capture, store, understand, and analyse. Data […]
Tableau adds new capabilities to Tableau Cloud, its software-as-a-service (SaaS) analytics platform. The new features include simplified self-service tools like Data Stories, smart suggestions through Einstein Discovery, and collaboration tools to work on shared data models. Tableau Online is being rebranded as Tableau Cloud as of this week, with Tableau CEO Mark Nelson telling the […]
Tableau completed its redesigned Tableau Partner Network (TPN) that brings a number of new benefits to customers and partners. The newly revamped program enables Tableau’s partner ecosystem to deliver high-quality customer experiences and greater visibility into the commitment and skill level of Tableau’s partners. This is done using a new tiering system that divides the […]
With the Dubai Summer Surprises and the Amazon Prime Day Sale, experts suggest bands leverage sound marketing strategies Dubai Summer Surprises (DSS) and the Amazon Prime Day Sale make a perfect mix of excitement and an on-demand hustle. While shoppers are getting their shopping lists updated, expecting to see big discounts, brands are awaiting much-needed […]
Recruiters rank data literacy as the highest in-demand skill for entry-level candidates today. Analytics platform Tableau announced new findings from a commissioned study conducted by Forrester Consulting on Tableau’s behalf, The Great Data Literacy Gap: Demand For Data Skills Exceeds Supply, to help better understand the gap and what can be done to close it. […]
Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. On top of its initial reticence to get into the category, Salesforce was also a little late out of the […]
When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally. Think Big Analytics, who had previously built a customised data lake for the brand, was commissioned to work on a consumer analytics program to boost sales. With bespoke data applications and tools, […]
Aziz Rofat’s day starts with a cup of strong coffee. After his morning cuppa, Aziz, who heads category management for one of the Middle East’s luxury retailers, logs into his system to access his daily sales report trying to make sense of the numbers. This has been his routine for the last 15 years. But […]
Merger and acquisitions have been an on-going trend of 2018-2019 in MarTech. Tech giants have grabbed solutions providers by the handful and MarTech guru Scott Brinker thinks that 25 per cent of the existing MarTech landscape will “euphemistically consolidate” within this next 12-18-month period. According to David Raab, the most recent acquisitions – Salesforce and […]
