In an editorially-driven initiative, the team is studying how CXOs in the Middle East are lifting customer experience by optimising customer service strategies.
Radio, online streaming and podcasts are widely in vogue when it comes to digital content consumption. Marketers who believe in audio marketing and its potential are termed ‘broadcast believers’. Cross-platform champions are also finding audio marketing benevolent and a salient facet as audio is no longer a monolith in marketing. Despite it all, a recent […]
Dynata, the first-party data platform for insights, activation and measurement announced the acquisition of inBrain.ai, a people-based insights and survey platform. The acquisition furthers Dynata’s mission of investing in user experience to collect the highest quality data from real, unique and engaged consumers, helping to uncover the actionable insights that enable effective decision-making. The addition […]
ManageEngine has announced the results of their 2021 Digital Readiness Survey, recently. The study revealed that 86 per cent of organisations worldwide use artificial intelligence (AI) more than they did two years ago. Yet, only 35 per cent reported improved confidence in the technology. The study focused on understanding the technological and process maturity of […]
Squarespace released a report where they found that 60 per cent of Gen Z and 62 per cent of Millennials believe how you present yourself online is more important than how you present yourself in person. Squarespace partnered with The Harris Poll in an online study of over 2,000 US adults to uncover the roles […]
Consumer confidence is rising in the Middle East region. The PwC Middle East 2021 Global Consumer Insights found that 58 per cent of Middle East consumers confirming that they have become more optimistic about the economy. Despite this confidence, the survey, titled More digital and sustainable: post-pandemic priorities for Middle East consumers, indicates that the […]
New findings reveal that employee experience is just as crucial as customer experience for a brand’s ROI. CMOs are using AR and VR technology to enhance EX. The uncommon working trends for employees in companies worldwide have created a select tab on the priority lists of CMOs. Employee Experience (EX) is proving to directly affect […]
Marketing Leaders Report They Struggle With Management, Relevancy and Measurement. Fifty-eight per cent of marketing leaders believe the brand is a critical driver of buyer behaviour for prospects, and 65% believe it is a critical driver of buyer behaviour for existing customers, according to Gartner, Inc. However, the Gartner Brand Survey 2019 revealed that 35% […]
