super apps

The disparity between high internet consumption and the revenue it generates highlights a major opportunity for businesses. There’s potential to better capitalise on internet usage by leveraging more effective marketing strategies…

The future of ad monetisation hinges on balancing advertiser satisfaction with growth and returns while ensuring advertisements do not disrupt customers.

The mobile industry in the MENA region is booming, and apps are at the forefront of this transformation. However, the saturation of app marketplaces intensifies the challenge of standing out.

Krisna Parahita, Vice President of Products at LinkAja, Indonesia, discusses the agile nature of digital-first and neo banks that allows them to quickly adapt to market demands, launch new features, and collaborate with fintech partners.

Mohammed Al Saadoun, Online Marketing Lead in PPC & Apps at Al Shaya Group, on thinking from the customer’s point of view and building platforms that streamline the digital experience.

A new generation of customers, an evolved technology stack, with the continued philosophy of customer-centricity — what does the new marketing strategy look like for the BFSI sector?

Modern financing and consolidation of digital channels give consumers greater flexibility and convenience. It’s driven by flexible payments and super-apps. Can digital retail ride the wave?

Reedev Taneja, the International Head of Analytics and MarTech at TBWA, spoke about the wave of consolidation, and marketing opportunities that come with super-apps.

To keep the economic engine running, marketers must now shift their focus to maintaining connections with core audiences and spending on the channels that generate the best value, says Netta Lev Sadeh, Managing Director EMEA-SANI at AppsFlyer.

In the Middle East and Africa (MEA), the super app model is showing early promise and consumer appeal, with emerging players seeking to emulate the Chinese-born concept and creating regional success stories of their own.