Spotify, the leader in audio streaming, unveils the UAE edition of Culture Next, the Annual Global Culture & Trends Report. This year’s report features the UAE for the first time, exploring how Gen Zs and millennials are navigating a common challenge – rebuilding culture from the ground up as the COVID-19 pandemic continued to upend […]
Spotify has launched its first global brand campaign for Spotify Advertising. The B2B campaign, All Ears on You, rolled out this week around the world. Created in partnership with FCB New York, the creative shows advertisers what it means to reach a “fully immersed audience”. The message is backed by findings from a study Spotify […]
Earlier in July, Saudi Research & Media Group (SRMG), the group behind media brands like Argaam, Arab News, Asharq Al-Awsat, and Asharq News acquired a 51 per cent stake in Arabic podcast platform Thmanyah. The acquisition was part of the group’s new digital-first, multi-platform approach and commitment to delivering original, unique, and exclusive content to […]
MediaKits launched its first of its kind platform for creators to develop a custom media kit online with real-time data and analytics. MediaKits plugs into the API’s of all social platforms: Facebook, Instagram, YouTube, and Twitter, and soon it will be integrating with Spotify, LinkedIn, TikTok, Snapchat, SoundCloud, and more. MediaKits pulls real-time data on numbers […]
Spotify announced that it has acquired Podz, a podcast discovery platform. Podz is a platform that provides short clips for podcasts that serve as a teaser. These teasers can then be referred to by users when deciding which podcast they may want to listen to. The integration of Podz with Spotify is expected to be […]
Spotify launched a live audio app called Greenroom, the Swedish online music streaming giant’s answer to the popular platform Clubhouse. Greenroom allows users to join live discussions or to host their own. Spotify launched Greenroom after acquiring Betty Labs, the company behind the popular sports-focused audio platform Locker Room. Along with podcasts, social audio has […]
Listening is everything for the 356 million users on Spotify. With more than 70 million tracks to pick from, there is a plethora of music to discover – but Spotify knows that nobody listens like you. To celebrate uniqueness and individuality, Spotify is bringing its latest global campaign, Only You, to Saudi Arabia and Egypt. […]
While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]
Spotify rounded up some of the top artists and songs streamed during Eid Al Fitr breaks in 2019 and 2020 in the UAE. Spotify has been taking particular interest in building a sense of community on and offline in the Middle East. In 2018, Spotify was officially launched in a range of countries across the […]
Spotify launched a paid subscription platform for podcasters through its podcast company Anchor. The platform will allow creators to mark podcast episodes as subscriber-only and publish them on Spotify and other platforms. The launch comes after rival Apple earlier this month said it will add paid podcast subscriptions within its dedicated podcast app. The subscription […]
