With human-centric approaches and genuine communication, businesses can come out successful from this phase With the increasing market uncertainty, brands are forced to rethink their business plans and market strategies. During a sensitive period, people positively look for content that provides them with a sense of trust and confidence – which can distract them from […]
There’s little doubt that “unprecedented” will be the word of 2020. So, as we sat at the virtual drawing board six months ago to kick off planning for Wrapped, Spotify’s annual end of year campaign, we had to approach this campaign unlike year’s past. This year, Wrapped is about telling a story of gratitude and […]
It’s no secret that during the current coronavirus pandemic, the economy has changed, and quite dramatically too. And because of the times we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. In today’s world, influencer marketing has become so much more than just gifted products and […]
Despite ongoing turbulence of COVID-19, many brands are doubling down on their investment in social media ad spend, according to new Q3 2020 Social Media Trends Report Socialbakers, the leading social media marketing platform, today released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters […]
Consumers Say Social Media Is Helping Cope with Social Distancing, New BIGtoken Research Shows BIGtoken, built by SRAX, Inc. (NASDAQ: SRAX), a permission-first consumer data management platform, released a new consumer research report that compares social media usage one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in […]
In this exclusive interview with MarTech Vibe, Heather Redling, Head of Marketing, Badr Investment Group talks about the future of the travel industry in the Middle East 1. History has shown us that travel is one of the world’s most resilient industries despite the challenges it has faced in the past. How can travel brands […]
MSL will create opportunity and support equity and education for BIPOC influencers through its leading influencer marketing offering, MSL Fluency MSL, Publicis Groupe’s leading global public relations and influencer marketing agency, made four measurable commitments to address the lack of diversity and other inequalities affecting influencers who are Black, Indigenous and People of Color (BIPOC) […]
IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, “IBM Watson Advertising Social Targeting with Influential,” Harnesses AI to Help Identify Influencers that Align with a Brand’s Values and Voice IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands […]
Influencer marketing efficiency decreased by 41% compared to last year. However, healthcare influencers were 4.2x more efficient, according to a new Socialbakers report. Socialbakers, the leading social media marketing platform, today released its State of Influencer Marketing Report, which examines how the COVID-19 pandemic has affected the influencer industry over the last three months. Among […]
In this exclusive interview with MarTech Vibe Middle East, Waleed Al-Toukhi, Chief Marketing Officer- Advisor, Macqueen Fintech talks about the importance of Social Media Listening and developing effective marketing strategies for the current and post-Covid 19 era. How can marketers adapt to the current situation? What are the things they should & should not do? […]
