Adeel is the Brand Strategy & Planning Director at Zain Telecom, KSA. In this exclusive interview, he talks about marketing strategy and leadership in an uncertain world. In the current COVID 19 crisis, how are you engaging with customers with the appropriate messaging? Not any different from the rest but trying to be better in […]
Your favourite social networks, online games, apps, and those of your children, are home to an alarming and growing number of in-network demeaning, destructive and even life-threatening behaviours. While some networks are investing in human and technological resources that impede these behaviours, most aren’t doing nearly enough to protect users. What’s worse is that this […]
With shopping trolleys in one hand and a smartphone in the other, the mobile phone has evolved from a simple texting and talking device into a constant companion for shoppers, having an ability to influence people along every step of their consumer journey. Shopping via mobile devices, personal computers, tablets and connected devices is now […]
Fake news. Fake followers. Fake engagement. Is everything on the internet fake nowadays? It seems like our world is becoming more and more inauthentic, and it’s becoming harder to determine who and what to trust. It may come as no surprise that one of the industries commonly named as a scapegoat for encouraging these false […]
Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]
With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry’s First Syndicated Solution for Measuring Talent’s Impact Nielsen, the industry’s one source of media truth, announced that its Social Content Ratings (SCR) solution now comprehensively measures talent’s promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, […]
FaceApp is just helping people revel in some self-deprecating humour, using AI to alter their appearance to reflect their older self. Then why are experts cautioning people against the #FaceAppChallenge on social media? While the photo-editing tool is currently viral, with celebrities and commoners sharing hilarious results of their older selves, experts are concerned with […]
What are the top core benefits users want from the future of social media? In a privacy conference in Brussels last year, Apple CEO Tim Cook expressed his concern about the way companies are collecting and using user data, “Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. […]
4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing […]
Content Marketing is all about personalising your message to your market. Have marketers in the Middle East mastered this skill? Content is now at the heart of any marketing strategy. A marketer must build a relationship with the target audience and prospective buyers to achieve the long-term goal of reduced marketing cost and increased customer […]
