social media marketing

The new integration offers a more seamless way for brands to connect with engaged communities through Snapchat’s core formats.

New data shows 70% of influencer campaigns remain focused on awareness, as TikTok closes in on Instagram and XiaoHongShu strengthens its role in consumer discovery.

With Synup's new assistant, marketing agencies and multi-location businesses can produce on-brand, location-specific social posts at scale.

Whalar Group will enter a three-year strategic partnership with Accenture Song focused on driving innovation in the creator economy and granting access to the wider Whalar Group.

As part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.

New research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined.

Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now.  On […]

The best business and marketing strategies can fail if the right technological tools aren’t part of your martech stack. From social media and email marketing to the metaverse, it’s crucial to arm yourself or your marketing team with the right equipment. Unsupervised recently surveyed 748 marketing professionals to find out the most popular tools for […]

Cold calling is dead. Or it should be. Instead, sales teams are embracing social selling, an approach that allows laser-targeting prospects and establishing a rapport through existing connections. Customers, too, are reacting better to more value-added offerings that solve certain pain points.  According to the AI-powered personalisation platform Formation.ai’s brand loyalty survey, four out of […]

Paragone has become a part of the LinkedIn Marketing Partner Program, as the Actionable Performance Monitoring (APM) platform announces the partnership to optimise user reach. The collaboration will particularly help luxury brands as well as other categories of LinkedIn users to reach their target audience with relative ease. In a related development, the integration will […]