social media marketing

The acquisition is expected to expand Accenture Song’s social marketing capabilities for clients looking to strengthen growth and relevance.

Unlike traditional AI tools that rely on outdated data, OwlyGPT is built specifically for marketers. It tracks trends, understands brand tone and performance, and provides real-time insights based on daily social conversations.

Swiggy’s suite will assist restaurants in putting up advertisements on social media platforms like Instagram and Facebook and sending push notifications for WhatsApp customers.

Around 64% of social media users either 'don't' or 'somewhat' trust creators, highlighting the need for brands to prioritise the trust factor when choosing creators.

This new feature offers brands and retailers an unprecedented opportunity to harness social media content for enhanced consumer engagement and conversion.

The latest update, effective next month, includes refined definitions and more detailed explanations of TikTok’s policies.

The demand for live commerce platforms continues to thrive globally, especially in the Asia Pacific region. Here is how global businesses are utilising technology to explode the live commerce market.

The global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA’s global social media community. 

Gillette will leverage its Gillette Gaming Alliance to create “Hit Reset with Gillette” content and host branded streams for their specific regions on Twitch, YouTube, and social media platforms.

Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now.  On […]