social media advertising

Meta’s ad revenue alone is currently predicted to surpass that of all global linear TV advertising by 2025, WARC Media unveiled.

Around 59% of the marketers in Singapore revealed that they use generative AI tools to develop more relatable, better-performing content, HubSpot unveiled.

LTK Boost enables brands to engage social media users through paid reach directly from lifestyle content creator accounts. LTK, a creator marketing platform, launched social media advertising for brands to further leverage LTK Creator content to drive business outcomes. The new LTK Boost advertising solution allows brands to amplify creator collaboration content directly from the […]

Turkish advertising market offers many opportunities and is experiencing significant growth. The Adtech industry has been impacted by privacy concerns, as seen by Google’s decision to stop supporting third-party cookies in Chrome, as well as Apple’s privacy enhancements in iOS 14. Internet advertising is changing rapidly as a result of these developments. Organisations are becoming […]

MobiCard is an all-in-one digital application for networking, lead generation analytics, and business card exchange and connects businesses with other businesses or potential customers. In a matter of seconds, business professionals can distribute, share, and view the analytics of card shares, views, and other various features that will empower users to capitalise on leads and improve their […]

42% of the total world’s population is on social media making it a crucial component in today’s digital landscape. It is one of the primary elements of marketing and an essential tool in building a successful brand. Ranging from influencer marketing to the ads based on predictive analytics, social media platforms are now a critical […]

Joe Federer’s expertise in digital runs deep; from building Reddit’s Brand Strategy team and writing Reddit’s brand engagement playbook to managing top-performing brands in Pinterest Ads’ alpha and beta programs, to developing campaigns achieving ROI in the top 95th percentile of Facebook advertiser studies. Having led social creative and strategy teams at major ad and […]

Criteo, the advertising platform for the open internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetisation platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 […]

Snapchat, a photo-messaging app, recently announced the launch of Instant Create, an easy way for advertisers to create ads in three simple steps. “Just select your objective (increase web visits, app installs, or app visits), enter your business website and finalise your targeting. Then you’re ready to publish!” the company informed in a blog post, […]