Onbe, a payments partner for few global leading brands, released a new study identifying the factors that drive millennials and Gen Z consumers’ purchase decisions. The study, although is focussed and based on the feedback of 1,000 Americans, holds true for many regions across the globe. For example, the Middle East, where social commerce is […]
Pinterest is expanding its partnership with entrepreneurship company Shopify to 27 new countries to boost social commerce globally. The Shopify Pinterest channel now includes countries such as Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. Through Pinterest’s shoppable ‘Product Pins’ feature, more than 1.7 million Shopify merchants around the world have an […]
You’re browsing Instagram, scrolling through the various posts, all of a sudden, you see an advertisement of your favourite t-shirt on sale. Without wasting time, you hit the buy here option on the Instagram advertisement, and your purchase is made – without visiting the merchant’s site or the bank’s site. Once the purchase is made, […]
Customer behaviour and mobile technologies are undergoing constant changes, so businesses need to advance themselves to lead and stay connected with mobile users. Here are some mobile marketing trends for this year. Over the last few years, digital marketing has become a vital element of many companies’ overall marketing strategy. Mobile marketing trends rely on […]
