Social Commerce

The acquisition accelerates Pattern’s ability to help brands reach new customers amid the rapid growth of TikTok Shop and social commerce.

Consumers are changing the way they make decisions and where they make purchases. Brand leaders are tracking these shifts to align retail strategies to evolve in tandem.

By interpreting social trends as they unfold, Amaze Moments turns signals into stories, fans into communities, and moments into movements.

Later's Brand Suitability Insights analyses 12 categories, from profanity to competitor conflicts, to help mitigate potential downsides while also surfacing the upsides of creator partnerships.

Find.ly allows influencers to create a centralised, customisable storefront to showcase all their affiliate products.

Unlike existing platforms that limit enhanced earning opportunities to creators, Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements.

To stay ahead, marketers are focusing their investments on Customer Data Platforms (47%), social commerce integrations (38%), AI-powered tools (35%), and omnichannel marketing automation (34%).

Klook aims to leverage the advancements in social commerce to create new opportunities for its extensive network of merchants.

L’Oreal has Included an introduction to TikTok and TikTok Shop, live streaming essentials, and best practices in content creation in the curriculum.

Matrade's #ThisisMY campaign in collaboration with TikTok Shop will feature a series of exciting activities on cross border ecommerce assisting least at 30 Malaysian companies to generate RM15 million in sales.