The Middle East is all set to be a hotbed for augmented reality (AR) and will be witness to business transformation through increased customer connections and conversions. AR is poised to become the next frontier of mobile and digital engagement and will be a determining factor to measure how brands use AR to elevate customer […]
Snap Inc. has launched its new entertainment platform Spotlight in markets across the Middle East and North Africa (MENA), enabling its audience of approximately 75 million users in the region to now shine a light on the most entertaining Snaps created by the Snapchat community. With around 5 billion Snaps created each day on average, […]
Deloitte Digital and Snap Inc. have conducted a report to understand the potential of Augmented Reality (AR) details of which find a place in their report entitled Consumer Augmented Reality. The report, which evaluated responses from 15,000 consumers, including users from the US, UAE, KSA, shows that AR has the power to impact a business’ […]
