Snap Inc. And Tinuiti Announce Strategic Partnership For 2022

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Tinuiti, an independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, announced an agreement with Snap Inc. to become a strategic partner in the company’s growing work with independent agencies.

Tinuiti will gain early and increased access to Snap Inc. tools, teams, and resources for clients including: early access and testing of new products, exclusive trading agreements, incentives and pricing reductions on new products and account activations, education and training opportunities for Tinuti’s integrated teams, and more.

Another huge win is the API integration between Mobius – Tinuiti’s proprietary suite of marketing intelligence and media activation technology – and Snap. The integration means all reporting will be populated in the Tinuiti tech platform to provide enhanced optimisation opportunities and better results.

Obele Brown-West, Tinuiti Chief Solutions Officer, said: “Brands are increasingly looking to diversify their audience reach and spend across platforms, and Snap has been a critical partner in doing so. This Snap partnership ensures we are delivering more first-to-market competitive advantages across our clients’ entire media approach with the freshest levers at their disposal.”

In addition to commercial benefits, Snap and Tinuiti’s partnership will include the following strategic benefits for Tinuiti’s partner brands:

• Global Expansion Opportunities: Tinuiti and Snap’s partnership allows brands to expand into new markets to align with their U.S. approach.
• Measurement Services: Direct access to Snap measurement experts, customer program learnings, campaign insights and optimisations to compliment Tinuti’s measurement suite of services.
• Research and Insights: Early access to actionable, data-driven research commissioned by Snap.
• Alpha and Beta Testing: Advance access for Tinuiti clients across Snap’s evolving ads product roadmap, including the opportunity to provide collaborative feedback.
• Full-funnel, Full-service: Tinuiti’s multiple service lines can be leveraged to connect a brand’s touchpoints in order to accelerate brand performance across all the different channels and platforms where brands show up.

Nadav Geft, Manager of Agency Development, Snap Inc., said: “Tinuiti has a proven record of creating new advertising opportunities and achieving performance-driven success for its clients. With this partnership, Tinuiti will be able to leverage the power of Snap to accomplish those goals. We’re thrilled to continue partnering closely with Tinuiti and look forward to helping their teams and clients drive meaningful business results across the Snap platform.”