Salesforce recently announced the launch of a new tool in the Salesforce Developer space, Code Builder. It is available in beta. Code Builder is a modern, web-based development environment powered by AWS. It enables one to launch a full-featured IDE in the browser from the Salesforce org with the push of a button. Code Builder […]
Search Discovery, a business transformation company focused on using data to drive clients’ business impact, has acquired Allturna, a Salesforce Marketing Cloud Engagement Partner specialising in Health and Life Sciences. Search Discovery is now uniquely positioned to help Salesforce Marketing Cloud clients fully utilise the platform’s capabilities. Search Discovery has been a Salesforce Marketing Cloud […]
Do you need a CRM tool that is easy to use? We compiled a list of top CRM tools in this week’s Martech Radar. With many CRM tools available in the market, understanding which one to choose can be tricky. Here is your guide to find out what each CRM tool can offer. This post […]
Forethought has launched Triage Quickstart, an extension of Triage that allows companies to automate case tagging. “We know that support agents are focused on getting to customer issues as quickly as possible, but they’re stuck doing mundane tasks like manually prioritising, categorising, and routing cases,” said Sambhav Galada, Triage product manager at Forethought. “We created […]
Salesforce at its World Tour NYC event introduced expanded financial services offerings built specifically for banking, wealth management, and insurance firms. Salesforce for Financial Services now offers more targeted automation and artificial intelligence-powered by Client 360, as well as Customer Data Platform, Intelligent Virtual Assistant, Intelligent Agent Desktop, Customer Service Coordination, and Analytics for Financial […]
Despite promising growth estimates, 55 per cent of sales professionals lack confidence in their forecasting accuracy, and 67 per cent of companies lack a formalised approach. Who says CRM is only for improving customer service and experience? Consider the following case study. For over 20 years, Synergy Enterprise Solutions has offered customer experience, omnichannel engagement, […]
The package does not require users to have a high level of FSL knowledge The Salesforce research team has open-sourced its few-shot NLP package named TaiChi.The package does not require users to have a high level of FSL knowledge. It is intended for data scientists and software engineers who wish to construct proof-of-concept products or […]
Customers are navigating a rapidly changing world, and questions of trust, values, and integrity increasingly impact their relationships with companies. Customer experience is now decidedly digital-first. No matter which channel and format that they choose to engage in, customers expect flexibility and a thoughtful, personal touch. Trust is their beacon, empowered by choice and […]
Salesforce introduced Customer 360 innovations to its Marketing Cloud and Commerce Cloud that connect marketing, commerce, and service data on one platform. “A growing number of companies want to unify their data across marketing, commerce, and service so they can deliver truly connected customer experiences on any channel: in store, via email, or when shopping […]
Swrve, a mobile-first customer engagement provider, has expanded its integration with Journey Builder from Salesforce to enable brand marketers, product managers, and service providers to create and launch powerful mobile campaigns all from within Journey Builder. With Swrve’s updated connector, Salesforce Pro Mobile powered by Swrve, Salesforce Marketing Cloud users no longer have to switch […]
