Databook, a revenue technology company, launched an application that embeds its strategic enablement capabilities within Salesforce Sales Cloud, helping sales teams translate financial data and business insights into sales strategy and execution With Databook and Sales Cloud, sales reps have instant access to personalised, real-world insights and recommendations into which companies are likely to buy, […]
Salesforce, the global provider of CRM, unveiled its 2022 Cyber Week figures, analysing shopping data from over 1.5 billion shoppers on the Salesforce Customer 360 and activity across commerce, marketing, and service (including 24 of the top 30 U.S. online retailers). Overall, 2022 global online sales hit an all-time high of $281 billion, up 2 […]
Sprinklr has expanded its partnership with Salesforce, becoming an official Technology Partner and supporting Salesforce’s efforts to meet client demand for an enterprise software platform that helps them bring customer experience data from across digital channels (Facebook, Instagram, Twitter, TikTok, and more) together with CRM data in one place. Together, Sprinklr and Salesforce will enable […]
With the new addition, Invoca aims to help marketers, sales teams, and contact centres maintain solid customer experiences while attracting new customers and generating revenue. Invoca, a provider of conversation intelligence for revenue teams, at its virtual summit, introduced a Salesforce Sales Cloud integration, new industry Signals & Scorecards, enhancements to its cloud Conversational IVR, […]
Genie makes every part of Customer 360 more automated, intelligent, and real-time. Salesforce, the CRM company, unveiled Salesforce Genie, a hyper-scale real-time data platform that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalised experiences across sales, service, marketing, and commerce that continuously […]
Groopit helps employees capture customer feedback after every call, right from their existing workflows in Salesforce. Groopit, a provider of crowdsourcing software, has launched the Groopit for Salesforce app, allowing companies to gather actionable insights from employees working in Slack and Microsoft Teams. Employees can share information, associate each insight with an account or opportunity, […]
Salesforce will soon announce Salesforce Easy products and solutions across marketing, commerce and analytics. Salesforce launched Salesforce Easy, a simplified experience for businesses of all sizes tapping into Salesforce’s technology expertise and best practices over two decades. Salesforce will soon announce Salesforce Easy products and solutions across marketing, commerce and analytics. The new trial, setup, […]
Experts are in no mood to decelerate their efforts to be ready for the cookieless era. The marketing community is preparing to use data to make decisions in the more private world. Google has further delayed the deadline to phase out third-party cookies till 2024. Earlier, the company had announced its plans to get rid […]
At the Vibe Martech Fest’s South Africa edition, leaders discussed the importance of improving omnichannel strategies by delivering targeted customer experience “Empathy is essential for meaningful engagements. It tends to keep consumers connected with the brand for longer,” said Ileana Diaz – Enterprise Account Executive, Salesforce. She was part of a panel discussing the essence […]
How do marketers navigate the cluttered marketplace for Martech solutions and find the one that works best? Channel your inner artist, advises Scott Brinker, Vice- President of HubSpot, in his opening keynote of #VMFZA There are more than 10,000 different MarTech solutions globally that have been mapped. Brinker’s supergraphics have been tracking the landscape since […]
