Matik Launches Matik App for Salesforce

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Matik, an automation platform for data-driven content, announced the launch of Matik App for Salesforce.

With the app, Salesforce users will now be able to create personalised, data-driven Google Slides and Microsoft PowerPoint presentations for their prospects and customers, in minutes and without ever leaving their Salesforce instance.

As the leading CRM, Salesforce is the definitive source when it comes to account data for most companies, but pulling that data and turning it into compelling, personalised presentations for prospects and customers comes with significant overhead. Oftentimes, team members are forced to constantly switch between their Salesforce instance and their presentation editor, while also spending hours manually personalising the content in a template and creating data visualisations to include in it.

Matik App for Salesforce automates the creation of these personalised, data-driven presentations. With the click of a button on the Salesforce account page, Matik pulls the data from Salesforce to create a Google Slides or Microsoft PowerPoint deck with personalised text, images, tables, and charts. All content in the presentation can be edited, including the data behind visualisations, using Google Slides or Microsoft PowerPoint. If data lives in other apps and data warehouses, Matik will be able to pull from there as well. The app also keeps track of the content created within Salesforce, so that users can easily look up past presentations and create reports to see the content’s influence on key business metrics.

“In the current economic environment, it has become necessary for sales and customer success teams to concretely show the value of their product, supported by data evidence,” said Nikola Mijic, Matik Co-Founder and CEO. “The effort required to create such data-driven content is a barrier that restricts teams from bringing it to all their prospects and customers. Matik App for Salesforce not only reduces the effort to a few button clicks, but through tracking, allows teams to quantify the direct impact it has on revenue.”