Leaders from Easa Saleh Al Gurg Group, Careem, Property Finder, and Century Financial discussed how brands can balance short-term performance goals with long-term brand building, measure impact effectively, and leverage AI and data to drive growth.
Ted Sfikas, Field CTO, Amplitude, explains why marketers should prioritise experimentation to reduce wasted spend, improve ROI, and turn first-party data into actionable insights through disciplined test-and-learn approaches.
As technology budgets tighten and ROI expectations grow, the real question isn’t whether SaaS and AI platforms are being used—but whether they’re making a difference.
Consumer sentiment is crumbling under inflation, layoffs, and tariffs. But in a downturn, opportunity belongs to brands that double down on trust, value, and CX.
In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands to achieve sustainable growth.
The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]
The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age. As per a 2021 Gartner study, while marketing leaders cut back on expenses like hiring and agencies, marketing technology remained a priority in the budget, with companies spending up to 26.2 per cent of their total marketing […]
In good times and not-so-good times, it’s efficient businesses that hold themselves high above the surging waters It’s a myth that businesses that spend extravagantly grow faster than they spend cautiously. Well, there are plenty of examples to confirm that for every large successful company built on a spend-to-growth strategy, there are thousands who have […]
With the increasing rate of cart abandonment and the onset of crumbling cookies, it is imperative to invest in churn analysis and understand customers better How strong is your customer retention rate? While retention is more important than acquisition is debatable, it holds enough truth. Consider this: A churn rate over 10 per cent indicates […]
The strategy helps you identify customer touchpoints that lead to conversion so that you can reallot your budgets to maximise ROI Though new channels and platforms are developed quite frequently to bolster marketing performance further, despite these advancements, it isn’t easy to understand how these channels and platforms work in unison. Moreover, each platform may […]
