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Many companies lack a clear CX vision and strategy that encompasses their current situation and desired goals while considering the perspectives of customers, employees, and the business itself. Swinscoe believes he has the perfect solution.

As the BFSI industry continues to innovate and re-imagine digital customer experience, are brands successfully driving ROI? John Woods, CRO at Zenus Bank reminds the industry that when demonstrating ROI, it’s important to present performance numbers too.

Investments in digital products can create thousands of unpaid ambassadors for the business. Read on to know how.

In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands to achieve sustainable growth. 

The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]

The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age.

In good times and not-so-good times, it's efficient businesses that hold themselves high above the surging waters

With the increasing rate of cart abandonment and the onset of crumbling cookies, it is imperative to invest in churn analysis and understand customers better How strong is your customer retention rate? While retention is more important than acquisition is debatable, it holds enough truth. Consider this: A churn rate over 10 per cent indicates […]

The strategy helps you identify customer touchpoints that lead to conversion so that you can reallot your budgets to maximise ROI Though new channels and platforms are developed quite frequently to bolster marketing performance further, despite these advancements, it isn’t easy to understand how these channels and platforms work in unison. Moreover, each platform may […]

While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]