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The integration—available through Mutinex’s MAITE platform and GrowthOS—unlocks real-time access to WARC’s library of campaigns, benchmarks, and strategic insights, directly within marketers’ ROI workflows.

Ted Sfikas, Field CTO, Amplitude, explains why marketers should prioritise experimentation to reduce wasted spend, improve ROI, and turn first-party data into actionable insights through disciplined test-and-learn approaches.

With Anura’s insights embedded into NP Digital’s paid media strategies, clients experience more efficient budget allocation and higher engagement from authentic audiences.

As technology budgets tighten and ROI expectations grow, the real question isn’t whether SaaS and AI platforms are being used—but whether they’re making a difference.

Consumer sentiment is crumbling under inflation, layoffs, and tariffs. But in a downturn, opportunity belongs to brands that double down on trust, value, and CX.

#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.

Many companies lack a clear CX vision and strategy that encompasses their current situation and desired goals while considering the perspectives of customers, employees, and the business itself. Swinscoe believes he has the perfect solution.

As the BFSI industry continues to innovate and re-imagine digital customer experience, are brands successfully driving ROI? John Woods, CRO at Zenus Bank reminds the industry that when demonstrating ROI, it’s important to present performance numbers too.

Investments in digital products can create thousands of unpaid ambassadors for the business. Read on to know how.

In the attention economy, having long-term associations with influencers whose content resonates with brand values, products, and services is the secret sauce for brands to achieve sustainable growth.