revenue

The $500B mobile app economy is shifting fast. Learn how developers can drive revenue with hybrid monetisation, D2C sales, and localised payments.

A combination of several well-produced ads and a thirst-quenching recipe have made Coca-Cola a household name. Starting as an average sale of nine drinks per day back in 1886, today, the world is sipping over 1.9 billion servings of Coca-Cola in more than 200 countries daily. Being the largest producer and licensee of 3,500 nonalcoholic […]

Research firm Gartner predicts that by 2026, B2B sales organisations that unify commercial strategies and leverage multithreaded commercial strategies will realise revenue growth that outperforms the competition by 50 per cent. But, to do so, sales leaders will have to rethink their go-to-market strategies with what Gartner calls orchestrated customer engagement to better align to […]

Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]

While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]

For those who are new to the e-commerce business, choosing between a hosted and self-hosted platform can be a fundamental challenge A major hiccup that has troubled SMEs for years is the popularity of eCommerce platforms like Amazon. Consumers prefer to purchase from such them rather than turn to individual websites whose innovations and quality […]

To succeed, businesses need to craft their ABM tactics to combine strategies and channels in interesting ways. Account-based Marketing (ABM) was one of the powerful marketing trends last year, and will continue this year as well. According to The 2020 State of ABM Report, 94.2 per cent of respondents have an active ABM programme besides […]

With the exponential growth of cloud computing and data storage market, Middle East regions must utilise real-time data analytics for effective business decisions. Due to the increased digital communications in recent times, cloud computing has escalated in the Middle East region. According to an IDC report, public cloud expenditure in the META region will cross […]

New findings reveal that employee experience is just as crucial as customer experience for a brand’s ROI. CMOs are using AR and VR technology to enhance EX. The uncommon working trends for employees in companies worldwide have created a select tab on the priority lists of CMOs. Employee Experience (EX) is proving to directly affect […]

Top experts will share insights on why personalisation is the key to marketing success Marketing technology, data, and analytics is allowing marketers to create personal and more human experience across channels and buying stages. But a recent McKinsey survey of senior marketing leaders found that only 15 per cent of CMOs believe their company is […]