retention

Gaming app tracking transparency (ATT) opt-in rates increased slightly in Q1 of 2025 to 40% from 38% in the same quarter of 2024.

Support solves problems. Success prevents them. But the real customer-first strategy is integrating both. How can uniting these teams lead to better CX, stronger loyalty, and smarter growth?

CleverTap's MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte's digital strategy expertise.

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.

Retention-focused strategies are essential for unlocking sustainable growth and maximising ROI.

Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.

Adapting to changing consumer needs and using strategies like incentivising loyalty and personalizing experiences are crucial for retention.

The disparity between high internet consumption and the revenue it generates highlights a major opportunity for businesses. There’s potential to better capitalise on internet usage by leveraging more effective marketing strategies…

Ron Kaufman shares his future projections on mutually beneficial partnerships offering customers a consolidated convenience. He speaks about how synergy between various service providers drives these partnerships and interconnected ecosystems.

“Balancing the utility of AI with user privacy would be interesting to see in the coming times,” says Ishan Singh, Director of Engagement and Retention at OSN+, talking about changing consumer expectations in the streaming industry.