retention

CleverTap's MarTech solutions, product experience platform and VoIP-based engagement capabilities will be integrated with Deloitte's digital strategy expertise.

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.

Retention-focused strategies are essential for unlocking sustainable growth and maximising ROI.

Despite heavy investments, many mobile apps fail to reach their full potential. Unlocking success in 2025 requires a strategic focus on user engagement, seamless experiences, and data-driven personalisation.

Adapting to changing consumer needs and using strategies like incentivising loyalty and personalizing experiences are crucial for retention.

The disparity between high internet consumption and the revenue it generates highlights a major opportunity for businesses. There’s potential to better capitalise on internet usage by leveraging more effective marketing strategies…

Ron Kaufman shares his future projections on mutually beneficial partnerships offering customers a consolidated convenience. He speaks about how synergy between various service providers drives these partnerships and interconnected ecosystems.

“Balancing the utility of AI with user privacy would be interesting to see in the coming times,” says Ishan Singh, Director of Engagement and Retention at OSN+, talking about changing consumer expectations in the streaming industry.

2023 FUTURE SCOPE – Martech leaders speak about the biggest challenges marketing teams face when utilising data to drive decisions and how they can overcome them. When it comes to data, it’s a problem of plenty. Everywhere you look, incoming streams of information are waiting to be analysed. Marketers can get lost amidst this massive […]

In an exclusive award ceremony in Dubai, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their strategies. The most highly anticipated event in the martech community in the Middle East took place on December 15 when Martechvibe, in partnership with WebEngage announced the […]