Martech
Holiday Shoppers are Choosing In-Store Experience Over Screens
The report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season
The report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season
Consumers are changing the way they make decisions and where they make purchases. Brand leaders are tracking these shifts to align retail strategies to evolve in tandem.