#GROWTH Mixer – Kuwait edition is an event for marketing, product, and growth experts from consumer brands to discuss customer engagement, personalisation, and retention. MoEngage, in partnership with GupShup, has announced the launch of the #GROWTH Mixer – Kuwait edition. The summit will take place on 18 January 2023. This invite-only networking event is based […]
An invite-only summit will bring together marketing, product, and growth experts from consumer brands to discuss customer engagement and growth. MoEngage, in partnership with AWS and GroupM, has announced the launch of the #GROWTH Mixer – Saudi Arabia edition. The summit will take place on October 5, 2022. The theme for this invite-only networking event […]
We spoke to five industry experts about prioritising elements of the Martech stack to deal with the changing martech dynamics Re-prioritise for a digital-first environment Karan Patel, Head of Marketing & Commercial – Etisalat Information Services. It’s imperative to understand brands’ business objectives, their challenges, and their plans to mitigate them. They must also revisit […]
MoEngage, the insights-led customer engagement platform, announced that it has raised $77 million in Series E funding led by Goldman Sachs Asset Management and B Capital, with participation from the company’s existing investors Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, and Matrix Partners India. MoEngage will use the additional funds to deepen its […]
MoEngage is all set to host its flagship event, #GROWTH Summit 2022 on May 19th, 2022 in Dubai MoEngage, the insights-led customer engagement platform has announced that its interactive, insightful, and in-person event – #GROWTH Summit 2022 will be held on May 19th in Dubai. The flagship event is an invite-only conference for entrepreneurs, growth […]
MoEngage has partnered with Microsoft to allow enterprises to gather insights and run personalised, omnichannel campaigns for different customer segments to boost engagement, retention, and revenue. The collaboration allows brands to use Microsoft to bring together transactional, behavioural, and demographic data to create multi-dimensional customer profiles and export them to MoEngage to engage them with […]
MoEngage, an insights-led engagement platform has enabled Middle-East’s premium retail brand Azadea Group to drive omnichannel personalisation and real-time customer engagement across the customer’s digital buying journey with its hyper personalisation solution suite. As part of the collaboration, Azadea group leverages MoEngage’s AI-powered customer journey orchestration, personalisation capabilities, and in-built analytics, to craft a truly […]
Personalisation and digitisation will become key to engage with the rising wave of tech-savvy customers in the Middle East. Here is what consumer brands can learn A study revealed that 67 per cent of Middle East consumers are shifting to digital channels to engage with brands. These statistics indicate that consumer brands in the Middle […]
