programmatic advertising

With this integration, Axis users can tap into AlgoriX’s in-app supply at scale, reaching valuable mobile audiences across diverse verticals and global markets.

By using the Magnite SpringServe video platform along with Paramount’s mediation tools, advertisers can easily reach viewers through Paramount’s streaming inventory.

These enhancements are part of Yango Ads’ broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights.

The partnership unlocks opportunities for advertisers to activate Sojern’s real-time vertical-specific traveller insights directly within PubMatic’s curation and data solution, Connect.

Adform’s new solution improves planning through detailed DOOH inventory targeting and dedicated reporting, with screen information displayed directly on the map interface.

The platform uses Assembly’s proprietary inventory categorisation, tailored inclusion lists, and suitability controls to give advertisers a safer, more accountable, and higher-performing programmatic environment.

By streamlining operational processes, including trafficking, inventory management, and partner workflows, Swivel enabled Telly’s team to shift focus toward strategic initiatives and advertiser success.

By combining OptimizeRx’s healthcare data expertise with Simulmedia’s reach and predictive TV and streaming placement capabilities, healthcare media buyers can gain full-funnel engagement with actionable reach.

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.