programmatic advertising

The integration embeds Gracenote content intelligence directly within PubMatic's platform for activation across premium streaming inventory.

Viant Publisher Solutions features SupplyIQ, forming a unified framework focused on improving signal fidelity, supply path efficiency, audience addressability, and content intelligence.

Powering TL Direct is TL Spark, TripleLift's intelligence layer that orchestrates supply, creative, audiences, measurement, and performance as a single unified system.

The evolution of Sigma expands its global footprint, introduces AI-powered planning and measurement capabilities, and deepens activation across media environments.

Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.

The partnership combines Equativ’s omnichannel media platform and Creative Enhancement technology with SofiaPulse’s agentic creative infrastructure.

The latest Yieldmo innovation helps brands activate high-intent audiences with URL-level transparency and adaptive AI-powered media optimisation.

Combining an audience-first data model with agentic capabilities, SONA identifies and activates personas often overlooked by traditional approaches.

The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how pDOOH is planned, bought, and measured.

With automated trafficking, Clinch supports a truly automated end-to-end workflow, connecting audience-informed creative development directly to campaign activation in Amazon DSP.