Blis Launches Blis AI
Built into Blis’ existing Audience Explorer platform, Blis AI uses the company’s location, lifestyle, purchase, and behavioural data to identify audience combinations that are often missed in typical planning processes.
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Blis has announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns a brief into qualified audiences ready for omnichannel activation – without relying on identifiers.
The product is designed to streamline the most manual, time-consuming part of campaign planning. Using natural language inputs, Blis AI translates a simple campaign brief into up to three ready-to-activate audience recommendations, each based on a dynamically assembled range of audience inputs and backed by transparent rationale.
“This is the first planning tool built for the way marketers actually work,” said Aaron McKee, Chief Technology Officer at Blis. “It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused. You can go from brief to audience in seconds – and with more confidence.”
Built into Blis’ existing Audience Explorer platform, the tool uses the company’s location, lifestyle, purchase, and behavioural data to identify audience combinations that are often missed in typical planning processes.
Blis AI reflects that vision: practical tools powered by real-world behaviour, designed for a privacy-first future. Blis AI’s planning solution is available to clients in the US and UK, with availability to follow in select additional markets later this year.
“Audience targeting should align with a comprehensive campaign strategy, encompassing clear objectives and measurable outcomes,” said Alex Boras, President of Blis. “Blis AI helps marketers challenge assumptions, uncover new opportunities, and plan smarter, all in record time.”
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