Wiland Adds News Capabilities to MarketSignals Platform
The new release in MarketSignals brings brand- and category-level insights to marketers seeking to optimise their strategies, conquer competitive challenges, and unlock growth across verticals such as retail, travel, insurance, and more.
Topics
Wiland, Inc., a provider of marketing data and predictive intelligence, has announced the addition of brand and category signals to its expanding MarketSignals platform.
This new release brings brand- and category-level insights to marketers seeking to optimise their strategies, conquer competitive challenges, and unlock growth across verticals such as retail, travel, dining, insurance, and more.
Built from Wiland’s consumer spending data from over 80 million individuals, brand and category signals deliver predictive signals for more than 220 consumer brands and product categories.
This expansion introduces granular, brand-specific elements such as purchase propensity, loyalty score, and lifetime value, giving marketers an unprecedented understanding of how their best customers—and their competitors’—behave across the marketplace.
“With brand and category signals, we’re empowering marketers with the clearest view yet of what drives consumer choice at the brand level,” said Mike Gingell, CEO of Wiland.
“This isn’t just about knowing if someone is likely to shop at a specific retailer—it’s about understanding the depth of that relationship, whether they’re loyal, infrequent, or part of the moveable middle. These signals are transformative for marketers looking to personalise outreach, reduce churn, and drive smarter growth decisions.”
ALSO READ: Algolia Unveils Digital Merchandising Studio
Brand and category signals offer predictive insights in key behavioural dimensions—recency, frequency, and monetary value—across both brands and categories. These signals reveal:
- Who is buying from which brands
- How often they make purchases
- How loyal they are—or are not
- Whether they’re currently in-market
- How much they are likely to spend over time
Use cases range from uncovering brand conquesting opportunities and identifying competitive pressures to segmenting audiences by customer value and loyalty.
Unlike panels or opt-in loyalty data that reflect small slivers of consumer behaviour, brand and category signals deliver insights across a vast, modelled universe of actual buyers.
It enables brands to eliminate reliance on incomplete or unmatchable raw data and instead integrate high-performing predictive models directly into their analytics and AI systems.
MarketSignals, which now includes FanSignals, GivingSignals, and TravelSignals, continues to offer a comprehensive and actionable view of consumer behaviour across the US economy.
Every signal is built through Wiland’s proprietary, fully automated modelling platform that assembles and refines data inputs with unmatched speed, precision, and scale.
ALSO READ: Reputation Adds Competitive Intelligence For Better Insights
