illumin Holdings Inc. Launches New Forecasting Tool
The launch underscores illumin’s commitment to transforming programmatic advertising by equipping marketers with the tools and insights they need in a more connected, data-driven media landscape.
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illumin Holdings Inc., an advertising technology company, has announced the launch of its Forecasting tool, designed to help marketers plan smarter, see further, and take action with confidence. Fully embedded within the illumin platform, Forecasting gives marketers a clear, data-driven view of campaign potential before launch.
Unlike many platforms that provide basic forecasting by individual channel or tactic, illumin lets marketers plan across multiple tactics and channels—such as CTV, DOOH, and native—within one system. It allows users to model the expected impact of each media element separately and view a combined campaign forecast.
This approach helps teams gain a clearer understanding of audience reach, budget distribution, and overall campaign performance, all while retaining detailed control over planning.
“With illumin Forecasting, we’re giving marketers the power to forecast with clarity and control—from the individual element to the entire campaign,” said Rachel Kapcan, Chief Product Officer at illumin.
“It introduces a new level of flexibility and foresight to the planning process, empowering teams to move forward with confidence.”
This launch underscores illumin’s commitment to transforming programmatic advertising by equipping marketers with the tools and insights they need in a more connected, data-driven media landscape.
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