The Trade Desk Launches Deal Desk
Deal Desk also helps advertisers consider premium internet alternatives in the open market or in premium marketplaces such as the Sellers and Publishers 500 Plus.
Topics
The Trade Desk has launched Deal Desk, a new feature within its Kokai platform, designed to help advertisers manage one-to-one deals and upfront agreements with publishers. Deal Desk offers both advertisers and publishers greater visibility into deal performance, quality, and pacing, and highlights alternative inventory options when existing deals are not meeting expectations.
Deal Desk leverages advanced AI to help advertisers and publishers understand deal performance, so that they can address campaign optimisation. Deal Desk also helps advertisers consider premium internet alternatives in the open market or in premium marketplaces such as the Sellers and Publishers 500 Plus.
“The Trade Desk is committed to improving the supply chain for digital advertising on the open internet, and improving deal performance is a vital element of this work,” said Will Doherty, SVP, Inventory Development, The Trade Desk.
“Deals have not kept pace with advances in AI and transparency that savvy media buyers and sellers have come to expect. Deal Desk represents a long overdue innovation for our industry and will help advance the strategic relationships between advertisers and their premium publisher partners.”
ALSO READ: LG Electronics South Africa Launches Online Store for Convenient Shopping
Deal Desk’s Features and Innovations:
- Advertisers can inspect the health and value of their deals, using Deal Quality Scores to understand when a deal offers unique value for their campaigns and when they can find better value in the open marketplace.
- Publishers can use new APIs or a UI to propose deals with detailed metadata and clear terms. They also have access to Deal Quality Scores to understand demand and get recommendations to improve deal value.
- Deal Desk will help automate deal activation and prioritisation so that both advertisers and publishers can spend less time troubleshooting pacing and more time on strategic analysis and optimisations.
- New built-in expansion and cancellation features create mutual accountability and help advertisers easily include more relevant inventory when a deal is unable to deliver within the original terms.
“As more buyers shift toward biddable activation, we’re focused on ensuring they have the tools, access, and flexibility they need to drive results,” said Jamie Power, SVP of Addressable Sales, Disney.
“We continue to put our advertisers first, and our relationship with The Trade Desk reflects our commitment to meeting advertisers where they are and evolving how we transact to deliver greater efficiency and performance.”
ALSO READ: Salesloft Launches 15 New AI Agents
