programmatic advertising

The collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio's broader agentic AI strategy.

The partnership is structured through Adobe Global, extending the capability across Adobe Advertising DSP’s global advertiser base.

The new integration makes Wunderkind's premium publisher inventory directly available to Amazon DSP and APS TAM and Unified Ad Marketplace (UAM) bidders.

The partnership allows healthcare marketers to reach patients and providers through DOOH while using Vistar’s inventory alongside DeepIntent’s healthcare audiences.

The new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.

With Barometer's AI-powered contextual and risk-category classification, Basis gives advertisers granular ad placement control and measurement on brand-suitable podcasts.

As a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.

The collaboration automates creative deployment between platforms while enabling audience-informed creative decisioning through audience data available in Yahoo DSP.

Together, Playdigo and HUMAN are giving advertisers and demand partners greater visibility, control and confidence across every impression.

PubMatic's guardrails are embedded at the point of execution, inside the same infrastructure where campaigns are built and activated.