programmatic advertising

With these AI agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

Programmatic advertising is a strategic area of development for the group, and by integrating EUID and OpenPath, DAZN is reinforcing its commitment to innovation, addressability, and trust in the programmatic supply chain.

By combining PrimeAudience’s behavioural targeting capabilities with Index Marketplaces, buyers are connected to audiences earlier in the supply chain.

The co-managed model provides advertisers with a cost-effective entry into Viant’s platform, which supports advanced identity resolution, real-time measurement, and omnichannel targeting across CTV, desktop, mobile, audio, and DOOH.

With Premium Programmatic, pharma marketers can now engage physicians across 2,000+ integrated specialist medical platforms, delivering clinically aligned content at scale with unmatched precision and exclusive formats.

Clinch’s new DCO enhancement empowers advertisers to connect creative decisions directly to measurable business outcomes, further closing the loop on attributed campaign performance.

Together with OpenX’s people-based identity graph and premium cross-inventory format, this partnership ensures better targeting accuracy and meaningful campaign results.

By leveraging the new programmatic capabilities of VOS360 Ad, broadcasters can unlock new demand, boost ad revenues and improve yield through automated data-driven transactions and measurements.

With this partnership, Wurl’s BrandDiscovery-enabled supply will be available via direct oRTB in a DSP, aligning with Viant’s supply path optimisation initiatives by streamlining access to premium inventory.

Exverus brings experience in full-funnel media planning, while Brainlabs applies AI-driven media strategies to enable deep understanding of customers and the ability to influence action—driving real business outcomes.