programmatic advertising

It is a suite of programmatic advertising capabilities designed to deliver zero-waste campaigns for healthcare marketers.

This report provides an in-depth analysis of the recent, rapid and transformative shifts in healthcare marketing.

Unique to PubMatic, the platform seamlessly integrates CTV buying across omnichannel campaigns.

Participants in the Momentum program will benefit from a series of expertly curated courses covering key aspects of the programmatic ecosystem.

The launch of two vital marketing solutions from Adcore, the Marketing Data & Analytics and Brand Awareness Marketing, will address the growing need for clients to harness and analyse data to drive more effective marketing strategies. 

Microsoft Advertising's expanded partnership with IAS will provide advertisers with deeper insights into how they can drive engagement with verified users.

Quantcast's new product provides a solution to the evolving digital marketing landscape, where privacy concerns are phasing out traditional cookie-based advertising methods.

Stirista’s CTV-first programmatic solutions and Pixalate’s advanced ad fraud detection and prevention tools offer marketers and their agency counterparts the ability to optimise their advertising strategies while minimising risk.

Drive downloads and bookings for your taxi app with programmatic advertising and hyper-local geo-targeting. Learn how top ride-hailing companies leverage social media, local marketing strategies, and geofencing to connect with their target audience and establish a strong brand identity.

INEO Tech, the developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, announced a programmatic partnership with Broadsign, a platform provider for digital-out-of-home (DOOH) programmatic advertising. With this agreement, advertisers and media buying agencies who utilise Broadsign’s Reach platform will gain access and be able to purchase ad […]