programmatic advertising

The Media Planning Agent transforms media briefs into actionable deal strategies, helping agencies and advertisers plan faster, execute with precision, and improve outcomes while maintaining full transparency and control.

The collaboration enables advertisers and brands to leverage Amazon’s first-party insights with Perion’s AI-powered creative optimisation solution, delivering stronger measurable performance across key metrics.

As advertisers seek greater control within increasingly fragmented TV environments, Adform and RTL AdAlliance are combining television’s traditional reach with the level of digital precision now expected.

Together, Untapped Growth and FreeWheel are working to bring equitable access to media and transparent pricing to independent agencies and mid-sized brands.

Unlike traditional DSPs, Loud Echo integrates real-time creative generation, targeting and bidding into one system, allowing ads to adapt to every audience, context, and placement on the fly.

The collaboration between Teads and XPLN.AI aims to advance attention as a core metric for media effectiveness, underscoring a shared vision to evolve how advertising performance is defined and valued across the industry.

The acquisition will improve Broadsign’s global programmatic digital OOH offering and fast-track innovation across its entire OOH ad tech portfolio.

The expanded supply by TripleLift gives advertisers unprecedented access to premium streaming environments while maintaining creative consistency and performance across every screen.

By making broadcast radio inventory available programmatically, StackAdapt enables advertisers to reach listeners wherever they are, combining the scale and familiarity of AM/FM radio with the precision and flexibility of digital media.

The combination creates a full-funnel solution that blends Life360 intelligence with Nativo’s creative and programmatic knowledge to drive measurable impact — all within a privacy-forward, family-safe ecosystem.