programmatic advertising

The Perion DOOH Player integrates seamlessly into its Ad Server, Header Bidder, and SSP, creating an end-to-end solution that replaces fragmented legacy systems.

Through this collaboration, local linear TV inventory is available through Magnite's ClearLine platform, where buyers can discover, package, and activate video ad campaigns.

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimise premium traditional TV inventory alongside their digital media spend.

Through this integration, Axis now conducts real-time traffic scanning using HUMAN’s advanced fraud detection technology, identifying invalid traffic and sophisticated bot activity before impressions are served.

The initiative between OUTFRONT and AWS will enable the planning, purchasing, and measurement of static and digital OOH inventory end-to-end using natural language via intelligent agents.

The StackAdapt martech suite enables marketers to unify and personalise campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation.

In addition to announcing Agentic Collaboration, Optable has been actively contributing to the development of new Agentic Advertising standards.

In addition to Affinity’s custom-built Consumer Purchase Audiences, this collaboration provides access to enhanced targeting capabilities, valuable insights, and fosters real-world impact through measurement.

By deepening publisher integrations through Direct Access and driving adoption of IRIS-enabled contextual solutions, Viant is helping define the future of addressable advertising in CTV.

Audience Unlimited will leverage AI to score data segments by relevance to an advertiser’s campaign, across thousands of curated segments from hundreds of trusted, privacy-conscious third-party data providers.