programmatic advertising

The invisible spend problem in performance advertising drains budgets as repeated clicks from returning users and scam ads inflate costs. Brands need user-level visibility and frequency controls to protect budgets, reach new audiences, and ensure true campaign efficiency.

By partnering with ID5, Rakuten TV Enterprise can now also help advertisers track campaign performance across different devices and activate richer audience segments.

Through programmatic buying via VIOOH's supply-side platform, 100% of Atmosphere TV inventory is now available with comprehensive targeting capabilities

The partnership supports Spotify’s continued advancement of its advertising capabilities, including expanded self-serve capabilities via Spotify Ads Manager and automated, real-time programmatic buying through the Spotify Ads Exchange.

The collaboration enables advertisers to use Attain's real-time purchase data within TripleLift's premium creative and contextual environments, creating a seamless path from discovery to checkout.

The collaboration between Magnite and Cognitiv gives media buyers more effective ways to plan, test, and activate custom-curated deals, unlocking more dynamic access to premium video inventory.

The report defines top performers as marketers reporting significantly stronger year-over-year performance compared to peers, highlighting a widening gap between leaders and laggards as programmatic matures.

Unlike automated products offered by large walled gardens, which often rely on opaque optimisation, Outcomes applies autonomous execution across the open internet while preserving advertiser visibility.

Unlike niche healthcare DSPs that often limit reach or rely on managed setups, the in-platform solution integrates targeting, optimisation, and measurement into a single, intuitive workflow.

Designed for brand and agency buyers, OpenXBuild offers a new way to leverage first-party data and deploy proprietary logic in real time to build high-performing, secure advertising solutions.