programmatic advertising

HCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale.

The deepened relationship gives advertisers access to the desktop-native ad format from HP, with Kargo creative and operational capabilities.

Rather than matching broad categories, the Mindset Graph identifies which specific environments are meaningfully aligned with what a brand is actually trying to achieve.

The INVIDI-Google collaboration extends the ability of agencies to deliver ads programmatically to unconnected devices in India and across the globe, as well.

As brands continue to prioritise audience-first planning and account-based marketing (ABM), ABM Matcher bridges the gap between digital targeting and real-world media.

Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers.

The collaboration expands Teads’ premium CTV footprint, allowing advertisers to seamlessly buy and activate TiVo Ads alongside other omnichannel placements.

The acquisition advances Walmart’s strategy to build more accessible, full-funnel advertising solutions through Walmart Connect, its commerce media business.

The expanded integrations give advertisers access to distinct contextual signals across Xumo’s FAST inventory.

The launch advances Yahoo DSP’s AI strategy, enabling advertisers to bring their own AI, use Yahoo DSP’s native agents, or combine both in an ecosystem.