programmatic advertising

The Madhive-AdImpact partnership empowers local media sellers and buyers with a granular understanding of advertisers investing in their markets across linear and CTV.

QuantumPath also announced it has achieved ISO 27001 certification, the international standard for information security management.

As part of this expanded relationship, LG Ad Solutions is making its Home Screen inventory available for agentic buying through Magnite’s Seller Agent.

New measurement methodology by Intent IQ reveals significant accuracy gaps among identity providers and provides a transparent framework to independently evaluate results.

Olyzon's agents handle the orchestration across platforms, allowing buyers to focus on decisions rather than the manual work that connects each stage of the campaign.

Vistar Media's new capability enables advertisers to connect with audiences through a precise and durable approach at greater scale, reflecting real-world movement patterns.

CTV Planner enables brands to build CTV strategies based on the specific realities and opportunities of each market.

Mobius helps advertisers generate ad experiences that engage consumers and drive full-funnel outcomes across brand and performance objectives within a single system.

The integration will connect Prisma Direct with WBD’s ad tech system, streamlining how advertisers transact across WBD’s premium, culture-defining portfolio.

Jamloop’s new Verified Supply combines three core elements: direct supply, transparent delivery and independent validation.