programmatic advertising

The collaboration enables advertisers to use Attain's real-time purchase data within TripleLift's premium creative and contextual environments, creating a seamless path from discovery to checkout.

The collaboration between Magnite and Cognitiv gives media buyers more effective ways to plan, test, and activate custom-curated deals, unlocking more dynamic access to premium video inventory.

The report defines top performers as marketers reporting significantly stronger year-over-year performance compared to peers, highlighting a widening gap between leaders and laggards as programmatic matures.

Unlike automated products offered by large walled gardens, which often rely on opaque optimisation, Outcomes applies autonomous execution across the open internet while preserving advertiser visibility.

Unlike niche healthcare DSPs that often limit reach or rely on managed setups, the in-platform solution integrates targeting, optimisation, and measurement into a single, intuitive workflow.

Designed for brand and agency buyers, OpenXBuild offers a new way to leverage first-party data and deploy proprietary logic in real time to build high-performing, secure advertising solutions.

AgenticOS provides a system-level layer that allows agents to plan, transact, and optimise programmatic advertising with speed, consistency and control.

Adform, Splicky, DOOH, programmatic advertising, omnichannel media buying, DACH adtech, media buying platforms, Goldbach Group, European adtech, programmatic DOOH

The integration provides Yahoo DSP buyers with a direct way to access WunderKIND’s CTV format through private marketplace deals, using first-party data to deliver non-intrusive ads during high-attention moments on CTV.

The Media Planning Agent transforms media briefs into actionable deal strategies, helping agencies and advertisers plan faster, execute with precision, and improve outcomes while maintaining full transparency and control.