The partnership can help organisations achieve the data efficiency and flexibility needed to understand customer behaviour and drive personalisation at scale Piano announced a partnership with Snowflake to help businesses understand and activate their data at scale. As part of the Powered by Snowflake program, Piano leverages Snowflake as the cloud-based data platform for its […]
Piano, providers of the Digital Experience Cloud, is partnering with Snowflake, the Data Cloud company, to help businesses understand and activate their data at scale. As part of the Powered by Snowflake program, Piano leverages Snowflake as the cloud-based data platform for its analytics tool so users can store, query, enrich, and securely share data […]
While publishers are looking to keep consumers engaged with personalised content that offers added value, advertisers seekmore contextual opportunities to engage consumers without disrupting their experience. Through progressive profiling, data analytics tools and diversified revenue streams, both parties stand to gain by giving consumers what they want — more relevance without compromising on quality. These […]
Piano, an analytics, personalisation and subscription platform, has raised $88 million in funding. The round was led by existing investors Updata Partners and with supporting investments from Rittenhouse Ventures and LinkedIn. The company’s previous funding round, which preceded its acquisition of Norway-based data management platform Cxense, was a $22 million Series B in January 2019 […]
