Piano Partners with Snowflake to Help Teams Leverage the Power of Advanced Analytics
The partnership can help organisations achieve the data efficiency and flexibility needed to understand customer behaviour and drive personalisation at scale Piano announced a partnership with Snowflake to help businesses understand and activate their data at scale. As part of the Powered by Snowflake program, Piano leverages Snowflake as the cloud-based data platform for its […]
Topics
The partnership can help organisations achieve the data efficiency and flexibility needed to understand customer behaviour and drive personalisation at scale
Piano announced a partnership with Snowflake to help businesses understand and activate their data at scale. As part of the Powered by Snowflake program, Piano leverages Snowflake as the cloud-based data platform for its sophisticated analytics tool, making it fast and easy to store, query, enrich and securely share data within the Snowflake ecosystem. These advanced capabilities enable real-time, accurate customer behaviour analysis to help organisations drive personalisation at scale.
The Snowflake partnership improves data portability for Piano Analytics customers, who can now use Secure Data Sharing within Snowflake to easily connect their high-quality data into other systems in the Snowflake Data Cloud, such as business intelligence tools or data governance tools. This process, which can be completed in as few as two clicks, eliminates data silos within an organisation, ensuring all teams can access and work from the same reliable source of information.
“We’ve long admired Snowflake’s leading position in the data industry. When we built our Piano Analytics platform on Snowflake, we knew it would dramatically enhance our capabilities and user experience. As our relationship continues, we’re eager to partner with Snowflake in new ways to revolutionise nations work with their data and use it to create superior digital experiences for their customers,” said Trevor Kaufman, CEO, Piano.
A core feature of the Piano Analytics solution is its superior data harvesting, which ensures data is clean, privacy-compliant, reliable and never sampled. This reduces the risk for businesses and means they’re able to confidently chart their path forward using the most accurate information at their disposal.
Piano’s tools for data analysis and activation are already used by blue-chip clients in many industries, including publishing, broadcasting, financial services, travel and more, to understand their audiences and personalise customer experiences.
