personalisation

Targetable, a provider of an innovative and easy-to-use brand marketing platform, which enables any kind of small business to reach consumers with hyper local marketing campaigns via social media channels, has acquired ShopAdvisor, a provider of mobile proximity marketing and analytic solutions for restaurants and hospitality brands, CPG brands and their digital agency partners. The […]

The successful business growth of Amazon strongly revolves around their technological innovations and personalisation algorithms for a better customer experience The richest man today, Jeff Bezos, had impulsively decided to start a company in the dot-com boom back in 1994. He never regretted it. Well, he might have regretted the then contemplated company name, Cadabra, […]

Campaign Monitor, a CM Group brand and provider of email marketing software, announced a Salesforce CRM integration. The Campaign Monitor for Salesforce app, is built with customer support and easy integration in mind. Available on the AppExchange, Campaign Monitor customers can now access all of their Salesforce data, create dashboards and easily trigger transactional emails […]

By 2025, four-fifths of all business-to-business (B2B) sales interactions between suppliers and professional buyers will take place in digital channels, according to a new whitepaper recently released by DHL Express, which predicts strong growth for the B2B e-commerce market in the coming years. The study was titled ‘The Ultimate B2B E-commerce Guide: Tradition is out. […]

Businesses have been talking about personalisation for years; however, B2B is still catching up to the trend in many ways.  For many B2B businesses, 2020 has been a critical year as it made them quit their old strategies. For many, it meant delivering extra personalised content that aligned with the changing needs of the audiences […]

Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours.  To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we discuss “customer experience” as an […]

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalised customer experiences via its website.  The company achieved this using Lemnisk, a real-time personalisation solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital […]

Leading experience optimisation platform advances privacy compliance with only out-of-the-box solution for processing opt-in and -out requests without tracking Dynamic Yield, the Experience Optimisation platform, today announced the release of “No Consent, No Cookies” – a new out-of-the-box solution that enables brands to guarantee no data is collected on a user by Dynamic Yield unless […]

Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European Coverage CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent)  The organisation’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC.  This purchase further […]

Marketing Leaders Must Refocus on First-Party Data to Personalise in Risk-Averse Environment The demise of third-party cookies, heightened consumer sensitivity to messaging, and tightening of marketing budgets have restricted personalisation opportunities, according to Gartner, Inc.  Because of this, marketers need to rethink their personalisation tactics to better navigate the current recessionary environment. They must refocus on first-party […]