Personalisation and Customer Segmentation

Riyadh Air will use Adobe Sensei GenAI capabilities within Adobe Experience Cloud to create the vast variations of on-brand copy required to deliver personalised campaigns at scale.

This strategic partnership will help Zoomcar elevate its customer engagement strategy by crafting personalised interactions that resonate with individual preferences and needs.

This partnership will help transform how businesses interact with customers, empowering enterprises to craft relevant and personalised engagement.

With the platform's machine learning capabilities, Pepe Jeans India can predict future selling prices based on the price elasticity of demand.

The introduction of ‘NISSAN ONE’ marks a significant advancement in India’s automotive industry, consolidating multiple customer touchpoints into one user-friendly platform tailored to meet customer needs.

With SAP Emarsys, the group integrates customer data from various business units and leverages segmented data to streamline different stages in the customer journey

This partnership is part of DOUGLAS’ strategy of putting customers at the heart of its activities, enhancing the omnichannel customer journey across stores and ecommerce.

The upgraded platform fosters a vibrant and interactive content community, facilitating personalised content recommendations.